We Rock DM Small Business Expo Workshop
Welcome!
Using AI to Increase Your Web Search Rankings & Get More Website Visitors
Thank you for attending our workshop at the Austin Small Business Expo! Below you will find supporting materials from our workshop including directions for building a custom GPT for your business and other helpful resources.
Building a Custom GPT for Your Business
This GPT acts as an SEO expert specifically tailored for your business! It has access to company-specific content and focuses on competitor analysis, keyword gap analysis, content optimization, and SEO strategy prioritization. The primary goal is to enhance the website’s search engine rankings by providing actionable steps to improve content. It offers guidance on writing new content or improving existing content to better align with SEO best practices. This GPT assists in identifying high-impact keywords, analyzing competitors’ strengths, performing content gap analysis, and suggesting content strategies to outperform competitors. It prioritizes tasks such as keyword research, competitor analysis, and content optimization, ensuring that all actions drive meaningful improvements in search engine rankings.
Instructions and Prompts:
Prompt 1 – Crawl the website
Enter the following text into the prompt window and click Send:
Please crawl every page you can identify in the website [yourbusinessurlhere].
Copy and save the results for the next prompt.
Prompt 2 – Create a data table
Enter the following text into the prompt window:
Create a table of page title, page link, page description, keywords, keywords missing but from an SEO perspective should be included, page strengths (SEO), page weaknesses (SEO) and recommended next steps (SEO) for each page listed.
Add the page link results from Prompt 1 and click Send.
For additional prompts and directions, refer to the “Tango” or recorded demo below:
Custom GPT Demo
AI Tools & Resources
We Rock DM Resources
- The Digital Strategy Playbook – LinkedIn Newsletter Subscribe
- LinkedIn – Company Page
- LinkedIn – Daniel Bisett
- LinkedIn – Tricia Ulberg
- We Rock DM Instagram
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- DigitalMarketing.careers
- WordPress Handbook
- Austin Technology Council Page
- About Us
