Logo Design & Branding

Ybm styleguide

Logo Design | Various Clients

Why is having a professional logo for your business so important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience. 

Your logo is the first step in establishing your brand identity. We also create a style guide that includes a color palette, fonts, and different iterations of your logo to use on your website, social media channels, etc.

Brand Strategy

We provide an in-depth brand and audience analysis so we can solidify your brand strategy. From the research we gather, we will visually tell your story and create a unique experience for your audience like no other.

Brand Considerations

  • Physical characteristics: At the base level, we have the physicality of your company brand – its visuals, including your brand logo, typography, company colors, and other visual cues that help consumers identify your brand amidst a sea of competitors.
  • Personality: What is your brand’s personality in your customers’ eyes? Is it playful and witty? Straightforward and dependable? Innovative and creative? Picture your brand as a living thing – how does it act in the world?
  • Culture: Brand culture and company culture are related but different. Here, we’re talking about how the set of values you espouse come together to create the foundation of a company brand.
  • Relationship: How does your company intersect with your customers? What’s the relationship between your products/services and those who buy them?
  • Self-image: How do your customers see themselves with your brand? Do they feel more capable? More innovative? Better prepared? Use this to flesh things out and create a strong visual identity that helps your customers see themselves differently.
  • Reflection: How do you view your customers? How do you portray them in your ads and other marketing collateral?