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logo design & branding

Make an awesome first impression.

Adding a custom logo and branding package to a website package will take it up a notch by helping to inform the website design and create a seamless and flawless experience for every interaction your customers/clients have with you.

Logo Design

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Why is having a professional logo for your business so important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience. 

Your logo is the first step in establishing your brand identity. We also create a style guide that includes a color palette, fonts, and different iterations of your logo to use on your website, social media channels, etc.

Brand Strategy

We provide an in-depth brand and audience analysis so we can solidify your brand strategy. From the research we gather, we will visually tell your story and create a unique experience for your audience like no other.

Our Yellow Rose of Texas branding package could include any of the following based on your company needs: a custom logo and style guide, taglines, written content, content marketing, social media templates, email newsletter templates, landing pages, typography choices, media kits, product and merchandise packaging, signage, trade show materials, print media, etc. Contact us to get a brand strategy proposal started.

Brand Considerations

  • Physical characteristics: At the base level, we have the physicality of your company brand – its visuals, including your brand logo, typography, company colors, and other visual cues that help consumers identify your brand amidst a sea of competitors.
  • Personality: What is your brand’s personality in your customers’ eyes? Is it playful and witty? Straightforward and dependable? Innovative and creative? Picture your brand as a living thing – how does it act in the world?
  • Culture: Brand culture and company culture are related but different. Here, we’re talking about how the set of values you espouse come together to create the foundation of a company brand.
  • Relationship: How does your company intersect with your customers? What’s the relationship between your products/services and those who buy them?
  • Self-image: How do your customers see themselves with your brand? Do they feel more capable? More innovative? Better prepared? Use this to flesh things out and create a strong visual identity that helps your customers see themselves differently.
  • Reflection: How do you view your customers? How do you portray them in your ads and other marketing collateral?

Graphic Design, Photography, & Videography

We have a team of professional graphic designers, photographers, and videographers who can tackle just about any creative project you have in mind!

  • Printed materials such as brochures, white papers, print ads, flyers, and direct mail
  • Custom photography, graphics, and video content for use on your website or social media channels
  • Digital ad creative
  • Professional headshots
  • Custom illustrations and charts

Logo Design & Branding Packages

Does your business need a new logo, or an entire branding overhaul? We can help you stand out from the competition.

The Pear Cactus

Company Logo
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Simple logo customized to your business.

Simple style guide

Includes one initial logo design directions with three rounds of revisions. Additional rounds will be charged at our hourly rate.

Original logo files / artwork will be handed off to the client

The Bluebonnet

Custom Company Logo & Branding
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Custom logo with different iterations (horizontal, square, with or without tagline, etc.)

Brand identity consultation

Social media graphics using the new logo design

Custom style guide with web and print color palettes

Includes three initial logo design directions with three rounds of revisions. Additional rounds will be charged at our hourly rate.

Original logo files / artwork will be handed off to the client

The Yellow Rose

In-depth Branding Strategy
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This package will be customized as per client needs with any of the following:

Custom logo with different iterations (horizontal, square, with or without tagline, etc.) Multiple initial logo directions and revisions will be included in the quote.

Robust style guide that includes logo guidelines and usage, web and print color palettes, fonts, and taglines.

In-depth brand identity, marketing position and messaging consultations

Content marketing tailored to your brand voice

Social media graphics using the new logo design

Signage and tradeshow materials

Business card and letterhead design

Email marketing templates

Product and merchandise design

Media kit

Original logo files / artwork will be handed off to the client

Fun fact: Austin is home to the University of Texas and a well-known branding strategy that includes lots of the color burnt orange, a Texas Longhorn named Bevo, and a hand signal. Hook Em’.
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Speaking of UT, you’ll occasionally find us geeking out and teaching digital marketing boot camps hosted by the McCombs School of Business. You should join us, we have lots of fun.