Digital Marketing Strategy
We help you get seen.
Digital marketing connects your business with your customers when they are online… on Google through SEO & PPC, on social media with social media marketing, & through email with email marketing. And with the amount of time the average person spends online hovering around 147 minutes a day, not having a digital marketing strategy for your business is a missed opportunity. We can help you get stand out and get seen by the right people.
AI-Led Digital Marketing Strategy
We leverage AI in numerous ways when developing a digital marketing strategy for our clients. AI technologies enable a deeper analysis of consumer behavior and preferences, allowing for more personalized and effective marketing campaigns. For instance, AI can process vast amounts of data from various sources such as social media, website interactions, and purchase histories, to identify patterns and trends. This insight helps in creating targeted marketing messages and content that resonate with specific audience segments.
Furthermore, AI-driven tools can optimize ad placements and bidding in real-time across multiple platforms, ensuring the best use of the client’s advertising budget. Chatbots and virtual assistants, powered by AI, can be employed to enhance customer engagement and provide 24/7 customer service, improving overall user experience. Predictive analytics, another facet of AI, can forecast future consumer behaviors, aiding in strategic planning and decision-making.
By adopting AI, we can deliver more efficient, effective, and data-driven strategies that yield better ROI for your business.
Search Engine Marketing (SEM)
Pay Per Click doesn’t have to cost a fortune, but if you don’t have a very clear strategy, you will soon lose yours… your fortune!
While white-hat SEO and content marketing campaigns are arguably the best way to drive traffic to your website, they can take months or even years (depending on several factors) to show their worth.
One way to increase online visibility for your business is through a Google AdWords campaign. This type of advertising allows you to place ads on Google search results and across other webpages. A targeted PPC campaign can help ensure that your ads are seen by the right people, which can lead to increased sales.
Knowing your target market/audience, understanding their thought process, what they are looking for and the questions they are asking will help us create a set of parameters that Google must meet before displaying your ad.
If they see it and click it, there is a good chance that they will become a high-potential lead.
The same principles apply to all social media platforms. With a deep understanding of your target customer, you can create effective advertising campaigns that will not only save you money, but also make you money.
Social Media Marketing (SMM)
Human and personal relationship marketing can be a great way to connect with customers. This type of marketing is time-saving, as it does not require long hours spent on the phone or in person.
Local and international marketing through social networking, or network marketing, has been growing in attention in recent years.
If you want to be successful with your local marketing campaign, building genuine relationships with your local and outer-reaching community members is now a must.
It can be easy to forget what you were intending to post about when you start posting on Facebook, due to how time-consuming social marketing can be.
We Rock DM uses the latest marketing management tools available to help manage updates, posts and scheduling, and the analysis of specific marketing campaigns so that we do not fall prey to the time-sap of Twitter, Facebook, Instagram, LinkedIn, Snapchat, TikTok, et al.
We can provide you with a customized social campaign that is both current and relevant, while still maintaining the human touch. This will help you accumulate, convert and keep your clients interested and interactive with your business.
We Rock DM are onsite and offsite SEO ‘white-hat’ specialists
Search Engine Optimization (SEO)
We take great pains to incorporate legal SEO approaches into our website builds from the outset.
SEO is an ever-evolving field, and as Google alters its ranking algorithms, websites must keep up with the changes in order to maintain their position.
We will provide you with advice on website development best practices, but if you already have a website or believe your search engine results pages (SERPs) are slipping, we will take a careful and considered approach to improving or overhauling your website to achieve the best possible results. However, white hat SEO is a slow and steady race. You should not expect results within the first 3 to 6 months!
SEO is a technique that can be used to improve the ranking of a website on search engine results pages (SERPs), but it is not guaranteed to result in first-page placement. If you are looking for someone who can guarantee top spot rankings, please do not contact us; there are no such people available.
We are experts in improving website rankings and can help your site rise to the top of search engine results pages.
Domain name bias is an important factor to consider when setting up your business. If your domain name accurately reflects the services or products you offer, potential clients are more likely to click on your website in a search result than a competitor’s.
If you are looking for content marketing that is beyond compare, then you have come to the right place. Our team of experts can help you create content that engages and inspires your audience.
There are a few things you can do to increase your website’s visibility and ultimately attract more visitors.
Studies have shown that although the Google algorithms frequently change, one principle ranking feature that has remained consistent over time is CONTENT. We use a marketing plan template to keep us organized and focused freeing up our creative juices to concentrate on writing authentic content specific to your needs and potential clients’ interests.
There is no better way to achieve search engine results than with fantastic, original content.
We know how to write in a way that is easily understood, and our grammar is always correct!
We stay up-to-date on all the latest online marketing trends and social media platforms so that we can fully implement an inbound marketing strategy without comparison!