Website Design & Development

It starts with a rockin’ website.

Gay gaddis website

Your website is the hub of all your digital marketing efforts. We design compelling and functional WordPress websites that make it easy for users to quickly find exactly what they’re looking for when they arrive at your site and then convert them into paying customers.

We do this by listening to you, understanding your target audience, and putting our extensive knowledge to work on a plan that will improve your business and help you achieve your goals.

Your website will be optimized with SEO best practices so that it ranks high in a Google search. It will be both desktop and mobile responsive, as half of users will be looking at your website on their cell phone. And because we build our websites in WordPress, it will be easy to update and maintain for years to come.

Our Web Design Process

Our process is split into four stages. This cycle can happen several times during the design of the website as we’re big fans of an iterative approach.


We begin by immersing ourselves into your market. We need to understand who is your target audience, what makes them tick and how you can reach them.

We will ask you to fill out a creative brief to help us visualize your hopes and dreams for your new website.

We will also look at the competitive landscape to establish context and benchmarks for how your site should function.


We’ll prototype and collaborate closely on layouts, information architecture, and navigation.

We begin working on your website design and provide layouts and prototypes that address both the form and function of your website pages—including the home page, subpage, and any additional pages. You will be given a wireframe layout and design mockup for approval before we move on to the build.


Once we’ve figured out the high-level plan, we build your website in a staging environment using an iterative process that involves UI / UX design and testing. We will add any content you have provided to us in this stage, and also evaluate needs for additional content.

We use WordPress as your content management system (CMS) so you can update the content yourself. WordPress is the most popular open-source CMS in the world and has thousands of developers constantly improving it and contributing plugins to extend its functionality.

Launch & Measure

Launching is just the first step. Once we’re live, we work together on measuring and understanding the impact of the new website. This allows us to inform the roadmap for improving it even further.

We will test the website in a variety of browsers, including Safari, Chrome, and Firefox. We will also test the responsive design on iPhone and Android devices.

Finally, we will test the functionality of the site to ensure there are no errors or broken links. You’re now launched!

How big of a project did y’all have in mind?

Would you say your website project looks more like a rattler, an armadillo, or a Texas Longhorn? Contact us with the package you’re interested in, and we’ll get the conversation started.

The Rattler

Small Website

Customized WordPress theme tailored to your needs. Includes web design and development (some limitations apply.)

Mobile-first responsive build strategy

Training – 2 hour WordPress training session provided

Client Provided (or Stock photography) Assets

The Armadillo

Medium Website

Includes The Rattler +

Additional content-heavy or custom website sections and features such as a articles, stories, custom forms, slide shows, videos, and/or gallery

Custom Training Modules will be constructed to aid anyone on your team wanting to update content on your website with or without having had the training

Option to bundle with a logo & branding package (reduced rates available)

The Longhorn

Large Website

Includes The Armadillo +

eCommerce functionality for online products/services

Content-heavy, multi-page or complex websites

Customer portals or password-protected website areas

Custom graphics, icons, illustrations, or photography

Custom email newsletter signups, pop-ups, and campaign templates (MailChimp, Constant Contact, or other CRM) that match your website and company branding

Customized Landing Page Templates for use with digital marketing campaigns / PPC

Includes complimentary logo design & branding as needed

wordpress web design

We’re WordPress people.

WordPress is our platform of choice due to the flexibility it offers, from both a creative and a technical standpoint. One of the most important reasons to have us build your website in WordPress opposed to other website platforms is that you have complete control over your content and SEO. Optimizing your website with SEO best-practices is crucial for getting more traffic. And when you’re showing up on the first page of a Google search, you’re more likely to get more business.

In fact, we love WordPress web design so much, we have our own WordPress Academy. Visit our We Rock WP website for more information and to register for upcoming courses!

Fun fact: There are an estimated 1.93 billion websites as of 2022. And mobile accounts for approximately half of web traffic worldwide. Which means people are looking at your website on their phone. A lot.
So make sure your site is rockin’ and mobile-first. We can help you.