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April White | CEO of Trust Relations

April White | CEO of Trust Relations In this episode, Daniel and Tricia interview April White, the CEO of Trust Relations, a strategic communications agency. April shares her journey in the PR industry and the pain points that led her to start her own agency. She discusses the importance of diversity and inclusivity in the PR industry and how Trust Relations is redefining the traditional PR paradigm. April explains the role of PR in the marketing mix and how it complements digital marketing efforts. She emphasizes the importance of messaging and branding in PR to build credibility and show, rather …


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