In this episode, Daniel and Tricia interview the talented Crunch Ranjani of Crunch Ranjani Content to discuss how she can better utilize her website to attract and find new clients for her content and copywriting business.
Crunch works exclusively with business owners who have businesses that are involved in anti-oppression work and/or using their businesses to solve problems in their community. Initially, she started working with health and wellness professionals, but she later changed her niche to include everyone doing good work. She simplifies the content and copy for these individuals so that they can focus on their businesses while promoting their messages to a wider audience. Also mentioned in this podcast is the importance of finding a niche and hiring the right people for content writing, as well as a discussion of AI technology.
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We Rock DM:
Welcome to the We Rock DM Amplified podcast. Our special guest is Crunch Rajani. Today we are looking for some valuable insights, hoping to give expert advice on digital marketing, web design, development. Join us for our podcast and welcome Crunch to this second attempt. Welcome back, I should say really. gritty of your digital marketing strategy. What’s your two-minute elevator pitch of who you are and what your business does?
Crunch Ranjani (she/her):
Okay, thank you so much for having me on the show. I’m super excited to be here. My name is Crunch and I help purpose driven professionals, entrepreneurs and change makers feel lighter in their businesses by helping them simplify their content and copy so that they can amplify their impact. And I think what I do is super important and a valuable service for a lot of entrepreneurs because content creation or like writing your own copy can feel like a full-time job, which
Tricia Elizabeth:
Yeah.
Crunch Ranjani (she/her):
is not your job, right? So that’s what I aim to help people with. And, you know, I have a gift for writing and in people’s voices. And I hope to like use that to uplift the messages and voices of people who are doing incredible things in the world. So I work almost exclusively with people or business owners who have businesses that are doing great things in the world. And not just from the standpoint of like their own business, that the business is like involved in anti-oppression work or something specific like that. But I also like to support business owners who are using their businesses to. solve problems in their community, you know, like to fix how awful our world is, because I think we need more people like that in the world doing the work that it takes to create a better future for us all and the future generations. So I would love to be a part of that in some small way in amplifying their voices, their message and their work and their impact in the world. So
Tricia Elizabeth:
That’s
Crunch Ranjani (she/her):
that’s
Tricia Elizabeth:
amazing.
Crunch Ranjani (she/her):
a little bit about
Tricia Elizabeth:
We
Crunch Ranjani (she/her):
me.
Tricia Elizabeth:
feel the same way. We were just saying the other day, if you can find ways to incorporate ways of giving back and making a difference in the world with your job and still find a way to make a living doing that, that’s kind of the best of both worlds, isn’t it? Yeah, that’s amazing. Yeah.
Crunch Ranjani (she/her):
Mm-hmm, exactly.
Tricia Elizabeth:
I also was noticing when I was looking at your website, now your website that looks like you on coach your client is a wellness professional or a fitness trainer or maybe a yoga instructor are you still targeting that audience I can tell by that your smile that maybe you’re not doing that anymore go ahead and explain
Crunch Ranjani (she/her):
So that was a niche. So I’ve been doing this work for, I want to say, like five years now, and I’ve just kind of like taken things as they come, kind of figuring things out along the way. And for a very long time, I was a super generalist. Like I did everything, like all kinds of copy and all kinds of content, everything, like anything that people wanted me to do, writes for them. I would say like, yeah, sure, I can do that. Right, and then like eventually about a year and a half ago, two years ago, I started working with like a business coach and she was like, you need to find a niche. And I was like, and she was like, who is your favorite client? Like that can be your niche to start. You know, I was like, at that time I was working with my favorite client, who probably is still one of my favorite clients. I still work with her, but she works in the health and wellness space. So, I was like, okay, I’m gonna find a niche. I’m gonna find a niche. So I was like, oh, I love people in this space. They’re all really kind. They’re really helpful. They’re doing good work in the world and all of that kind of stuff. So I’m going to
Tricia Elizabeth:
Yeah.
Crunch Ranjani (she/her):
pick that as my nation. So I changed the copy of my website to speak to that ideal persona. And then maybe about six months or a year ago, I shifted a little bit in my perspectives. And actually, I don’t just want to work with health and wellness professionals, because there are other people outside this industry or this field. who are also doing incredible work, like whether it’s in the diversity, equity, inclusion, justice, social justice kind of space, or whether it’s in other fields, like one of my clients is a financial professional, but they have like a social justice arm of that. And like they’re helping people build generational wealth and like break generational trauma that comes with like money and all of those stories. So that’s also important
Tricia Elizabeth:
Yeah.
Crunch Ranjani (she/her):
work that I want to support, right? So it’s not just health and wellness professionals who are doing good things in the world. So I kind of like
Tricia Elizabeth:
That’s
Crunch Ranjani (she/her):
extended
Tricia Elizabeth:
great.
Crunch Ranjani (she/her):
my niche again, but I haven’t
Tricia Elizabeth:
Yeah.
Crunch Ranjani (she/her):
kind of like updated the website
Tricia Elizabeth:
OK,
Crunch Ranjani (she/her):
or the
Tricia Elizabeth:
I was
Crunch Ranjani (she/her):
messaging
Tricia Elizabeth:
wondering about that because
Crunch Ranjani (she/her):
yet.
Tricia Elizabeth:
I did
Crunch Ranjani (she/her):
Yes.
Tricia Elizabeth:
read some of that, what you were just speaking to on LinkedIn, I think.
We Rock DM:
Thanks for
Tricia Elizabeth:
But
We Rock DM:
watching. Bye.
Tricia Elizabeth:
that is definitely not coming across on your website. So we will talk about that. That needs to change. But that’s great.
Crunch Ranjani (she/her):
Yes.
Tricia Elizabeth:
I know what you’re saying about finding a niche. That can be good or not so good, depending on what your background is. If you feel like you’re the kind of writer where you can write That, for sure, like you said, there are people who need help with content writing. If that’s not your skill set, you need to hire somebody. And I also want to say I loved your blog post today about not hiring Fiverr for content writing. You’re right. And I also have a lot to say about AI, but we won’t talk about that. But yeah, Daniel’s smiling as I say this. We have a lot of discussions about AI
We Rock DM:
I
Tricia Elizabeth:
and
We Rock DM:
think
Tricia Elizabeth:
where
We Rock DM:
we
Tricia Elizabeth:
that’s
We Rock DM:
are
Tricia Elizabeth:
going.
We Rock DM:
gonna talk about that. I think we are gonna talk about that. Ha ha
Tricia Elizabeth:
Okay.
We Rock DM:
ha.
Tricia Elizabeth:
Well, it’s a hot topic right now
Crunch Ranjani (she/her):
Oh, okay.
Tricia Elizabeth:
and for sure something that affects content writing. So but yeah, but if you if it sounds like you still do have a niche, you still know what your client looks like. It’s just a little more expanded. So yeah, we’ll talk about that. It’s one of the things we
We Rock DM:
So
Tricia Elizabeth:
can talk about.
We Rock DM:
I’m curious, in our questionnaire that we sent to you prior to this conversation, you described a similar but different niche, specifically referencing businesses that are committed to dismantling the status quo, right?
Crunch Ranjani (she/her):
Systems of oppression, yes. Yes.
We Rock DM:
Does that all fit into the health and wellness or is that a separate fork, a separate niche?
Crunch Ranjani (she/her):
No, health and wellness is, I think, now
We Rock DM:
Thank you for watching.
Crunch Ranjani (she/her):
no longer the niche. Like. It’s not the only niche, you know, like, I want to work with people who have committed to doing work in terms of like dismantling systems of oppression, rather than just the health and wellness niche. So then that was something that was true
We Rock DM:
Yeah.
Crunch Ranjani (she/her):
of my business like a year ago. It no longer is true. And I am aware
We Rock DM:
Yeah.
Crunch Ranjani (she/her):
of the fact that I need to update my website. I just have not
We Rock DM:
Maybe
Crunch Ranjani (she/her):
gotten around
We Rock DM:
if you
Crunch Ranjani (she/her):
to
We Rock DM:
hired
Crunch Ranjani (she/her):
doing
We Rock DM:
a content
Crunch Ranjani (she/her):
it yet.
We Rock DM:
writer to come in and update your website.
Crunch Ranjani (she/her):
Oh,
We Rock DM:
So
Crunch Ranjani (she/her):
where am
We Rock DM:
this
Crunch Ranjani (she/her):
I going to
We Rock DM:
is
Crunch Ranjani (she/her):
find
We Rock DM:
for
Crunch Ranjani (she/her):
one
We Rock DM:
me,
Crunch Ranjani (she/her):
of those?
We Rock DM:
this is like a perfect example of the Cobbler’s kids have no shoes, right? You
Crunch Ranjani (she/her):
Exactly.
We Rock DM:
know, the people that work in the pizza shop can’t eat pizza. Is it a case of you are uninspired to write for self busy writing for others that you don’t have time to write for.
Crunch Ranjani (she/her):
I think it’s a little bit of both, like client work always comes first, so to speak, and also I like I have a multitude of other interests that I enjoy doing. So like my website or like updating the content on my website just falls to the bottom of the list. And, you know, it’s just not been something that I’ve. found the time to do because I feel like I’ve
We Rock DM:
Yeah.
Crunch Ranjani (she/her):
prioritized other things. But
We Rock DM:
Well.
Crunch Ranjani (she/her):
yeah, and also it’s harder
Tricia Elizabeth:
Yes.
We Rock DM:
Uh-huh.
Crunch Ranjani (she/her):
to write for
We Rock DM:
And
Crunch Ranjani (she/her):
yourself.
We Rock DM:
so, you know, I feel like you are your ideal client. Um, you know, you’re,
Crunch Ranjani (she/her):
Possibly,
We Rock DM:
you’re totally
Crunch Ranjani (she/her):
yeah.
We Rock DM:
capable and your clients are also equally, probably totally capable, but the desire to go to the website
Crunch Ranjani (she/her):
I’m not sure if you can hear me.
We Rock DM:
and update the content
Crunch Ranjani (she/her):
I’m not sure if you can hear me.
We Rock DM:
just doesn’t get
Crunch Ranjani (she/her):
I’m not sure if you can hear me.
We Rock DM:
prioritized with all of the other
Crunch Ranjani (she/her):
I’m not sure if you can hear me.
We Rock DM:
things, business or otherwise,
Crunch Ranjani (she/her):
I’m not sure if you can hear me.
We Rock DM:
right. Um,
Crunch Ranjani (she/her):
I’m not sure if you can hear me.
We Rock DM:
and I think that you speak really well to
Crunch Ranjani (she/her):
I’m not sure if you can hear me.
We Rock DM:
that, uh, on your website,
Crunch Ranjani (she/her):
I’m not sure if you can hear me.
We Rock DM:
you know, um,
Crunch Ranjani (she/her):
I’m not sure if you can hear me. I’m not sure if you can hear me.
We Rock DM:
A lot of your messaging is about
Crunch Ranjani (she/her):
I’m not sure if you can hear me.
We Rock DM:
that. However,
Crunch Ranjani (she/her):
I’m not sure if you can hear me. I’m not sure if you can hear me.
We Rock DM:
when we go straight to your website,
Crunch Ranjani (she/her):
I’m not sure if you can hear me.
We Rock DM:
simplify your content, amplify your impact, which by the way, if you’re just listening, it’s crunchrajani.com, C-R-U-N-C-H-R-A-N-J-A-N-I.com. Your value prop right at the top of your website your content, amplify your impact.
Tricia Elizabeth:
I love it.
We Rock DM:
And I don’t think that that’s, I don’t think that that’s what you’re offering. You’re,
Crunch Ranjani (she/her):
That’s
We Rock DM:
well,
Crunch Ranjani (she/her):
interesting. Why do you
We Rock DM:
you’re
Crunch Ranjani (she/her):
say
We Rock DM:
not
Crunch Ranjani (she/her):
that?
We Rock DM:
trying to encourage people to simplify their content. You’re trying to encourage people to let you do their content. So you’re taking the definition of simplification and morphing it. What does it mean to simplify? Simplify unpacked to me, the initial, the initial definition that I read And I don’t think that that’s what you’re saying. I think what you’re saying is take the pain away from creating your content by letting somebody else do it. That’s the simplify that you are defining. And I don’t think that that’s the first definition that comes to mind when we read that.
Tricia Elizabeth:
That is… yeah.
We Rock DM:
So, yeah.
Tricia Elizabeth:
I was gonna just say… Yeah.
We Rock DM:
it.
Crunch Ranjani (she/her):
I’m going to go ahead and turn it over to
We Rock DM:
And
Crunch Ranjani (she/her):
you.
We Rock DM:
I think that
Crunch Ranjani (she/her):
So, I’m going to
We Rock DM:
the
Crunch Ranjani (she/her):
go ahead
We Rock DM:
nature
Crunch Ranjani (she/her):
and turn it over
We Rock DM:
of
Crunch Ranjani (she/her):
to
We Rock DM:
having
Crunch Ranjani (she/her):
you. So, I’m going
We Rock DM:
to
Crunch Ranjani (she/her):
to
We Rock DM:
unpack
Crunch Ranjani (she/her):
go ahead
We Rock DM:
something,
Crunch Ranjani (she/her):
and turn it over to you. So, I’m going
We Rock DM:
especially
Crunch Ranjani (she/her):
to go ahead and turn
We Rock DM:
the value
Crunch Ranjani (she/her):
it over
We Rock DM:
prop,
Crunch Ranjani (she/her):
to you. So, I’m going
We Rock DM:
is
Crunch Ranjani (she/her):
to go ahead and turn
We Rock DM:
a friction
Crunch Ranjani (she/her):
it over
We Rock DM:
point.
Crunch Ranjani (she/her):
to you. So, I’m going to
We Rock DM:
And
Crunch Ranjani (she/her):
go ahead
We Rock DM:
so
Crunch Ranjani (she/her):
and turn it over to you. So, I’m going to go ahead and turn it over
We Rock DM:
I
Crunch Ranjani (she/her):
to you.
We Rock DM:
would
Crunch Ranjani (she/her):
So, I’m going to go
We Rock DM:
recommend,
Crunch Ranjani (she/her):
ahead and turn it over to you. So, I’m going
We Rock DM:
yes,
Crunch Ranjani (she/her):
to go ahead and turn
We Rock DM:
you’re
Crunch Ranjani (she/her):
it over
We Rock DM:
very aware
Crunch Ranjani (she/her):
to
We Rock DM:
that
Crunch Ranjani (she/her):
you. So, I’m
We Rock DM:
your
Crunch Ranjani (she/her):
going
We Rock DM:
content
Crunch Ranjani (she/her):
to go ahead and turn
We Rock DM:
wants
Crunch Ranjani (she/her):
it over to you.
We Rock DM:
updating
Crunch Ranjani (she/her):
So, I’m going
We Rock DM:
so
Crunch Ranjani (she/her):
to
We Rock DM:
that
Crunch Ranjani (she/her):
go
We Rock DM:
it’s more
Crunch Ranjani (she/her):
ahead and turn it over to you.
We Rock DM:
from
Crunch Ranjani (she/her):
So,
We Rock DM:
a
Crunch Ranjani (she/her):
I’m
We Rock DM:
keyword
Crunch Ranjani (she/her):
going to go ahead and turn it over
We Rock DM:
strategy.
Crunch Ranjani (she/her):
to you. So, I’m going to go ahead and turn it over
We Rock DM:
Your
Crunch Ranjani (she/her):
to
We Rock DM:
content
Crunch Ranjani (she/her):
you. So,
We Rock DM:
strategy
Crunch Ranjani (she/her):
I’m
We Rock DM:
wants to be more niched out in your current niche. rid necessarily of any of your older content. You can repurpose it into blogs and case studies and what have you. But the messaging, that first blurb, I think is a miss. And not because it’s bad. I love how few words you have there. I love it. It’s just those, I don’t think those are the
Crunch Ranjani (she/her):
The wrong word.
We Rock DM:
Which I’m speaking to a content
Crunch Ranjani (she/her):
Interesting.
We Rock DM:
writer, right? So
Crunch Ranjani (she/her):
Okay.
We Rock DM:
the content writer
Tricia Elizabeth:
Thanks for
We Rock DM:
is
Tricia Elizabeth:
watching!
We Rock DM:
like, motherfucker, damn it, who is this guy? So I
Crunch Ranjani (she/her):
Say
We Rock DM:
apologize,
Crunch Ranjani (she/her):
that.
We Rock DM:
but I really feel like the message is a miss. And I would recommend that you find another word, another verb that has meaning of reduce the pain of production, right?
Tricia Elizabeth:
Daniel’s right.
Crunch Ranjani (she/her):
Medicate
Tricia Elizabeth:
Yeah,
We Rock DM:
Mm-hmm.
Crunch Ranjani (she/her):
your content.
Tricia Elizabeth:
I didn’t initially read it that way. As Daniel just explained it, he’s right. Simplifier content could be taken a different way. Maybe that isn’t the best. It sounds good, though. That’s why at first I’m like, yes, it sounds like a good punch line, right? Like a good.
Crunch Ranjani (she/her):
I mean, a lot of people that I’ve spoken to have been like, oh, yes, I want to simplify my content. Like you know, like for somebody else to take over how complex and complicated and irritating
We Rock DM:
Has
Crunch Ranjani (she/her):
is,
We Rock DM:
this been before
Crunch Ranjani (she/her):
is great.
We Rock DM:
you’ve spoken
Crunch Ranjani (she/her):
So
We Rock DM:
to
Crunch Ranjani (she/her):
I
We Rock DM:
them?
Crunch Ranjani (she/her):
like, this is the first time
We Rock DM:
Well,
Crunch Ranjani (she/her):
that I’m hearing that
We Rock DM:
what’s
Crunch Ranjani (she/her):
it could
We Rock DM:
the…
Crunch Ranjani (she/her):
be, that it could be interest like interpreted
We Rock DM:
What’s the
Crunch Ranjani (she/her):
in a different
We Rock DM:
order
Crunch Ranjani (she/her):
way.
We Rock DM:
of steps? Have they spoken to you about what you do and then gone to your website? Or have they gone to your website and then searched you out and then given you that opinion?
Crunch Ranjani (she/her):
Interesting. I guess it would
Tricia Elizabeth:
Yeah.
Crunch Ranjani (she/her):
always have been
We Rock DM:
Right.
Crunch Ranjani (she/her):
people that I know. Oh,
Tricia Elizabeth:
And
We Rock DM:
So
Tricia Elizabeth:
I
Crunch Ranjani (she/her):
who
We Rock DM:
they
Tricia Elizabeth:
realized
Crunch Ranjani (she/her):
know
We Rock DM:
already
Crunch Ranjani (she/her):
me.
Tricia Elizabeth:
that’s…
We Rock DM:
know what you’re trying to achieve for others, right? And so when they read that, they read it not with fresh eyes. They read it with colored eyes. So anyway,
Tricia Elizabeth:
Yeah.
We Rock DM:
that’s just my, that’s my very first, my first takeaway was, I think the message is off, right there. The simplicity of your website, I think is good. I’m going to go ahead and share my screen if I can find the share button.
Tricia Elizabeth:
Thanks for watching!
We Rock DM:
The simplicity is good. You know, I like what you’re saying and the messaging in general makes it very easy for me to digest. You are a very talented writer, Crunch. There’s no doubt about it. I want to keep reading, right? So I keep scrolling. So the talent not a question here. And the layout. I’m a function over form, so I like the simplicity of the layout. I’m sure Tricia has her own opinions and information. But the problem I have with your website is the function, while good from a performance perspective, is not so good. And I wonder, this little button up here kinda makes me feel that this is a WordPress.com website where you built it and then purchased on WordPress.com. This is not a self-hosted WordPress.org installation which is the open source.
Crunch Ranjani (she/her):
It
Tricia Elizabeth:
Yeah.
Crunch Ranjani (she/her):
is actually.
We Rock DM:
It is wordpress.org. Okay.
Crunch Ranjani (she/her):
Yes. And I don’t see this button that you see on my website. When
Tricia Elizabeth:
Really?
Crunch Ranjani (she/her):
I open
We Rock DM:
Okay,
Crunch Ranjani (she/her):
it,
We Rock DM:
well,
Crunch Ranjani (she/her):
that’s
We Rock DM:
this.
Crunch Ranjani (she/her):
interesting.
We Rock DM:
So
Crunch Ranjani (she/her):
Yeah.
We Rock DM:
one thing, um, when I loaded your website, I got signed up for my newsletter, um,
Tricia Elizabeth:
Yeah.
We Rock DM:
or whatever it was. And I immediately closed that because I find that a friction point. Um, and Tricia and I will both tell you, uh,
Crunch Ranjani (she/her):
Okay.
We Rock DM:
we’re on the same page here that that’s not best practice. I would. upon the first loading of your website ever before they’ve gone anywhere else and done any research. They just sign up straight away. Oh, they’re like, oh yeah, I totally want more email
Tricia Elizabeth:
Mm-hmm.
We Rock DM:
from somebody that I don’t know. Right? So.
Crunch Ranjani (she/her):
I don’t think I don’t
We Rock DM:
Right,
Crunch Ranjani (she/her):
have the stats on that
We Rock DM:
so
Crunch Ranjani (she/her):
button.
We Rock DM:
I would kill that.
Tricia Elizabeth:
Also, and I don’t know
We Rock DM:
Yeah,
Tricia Elizabeth:
if this
We Rock DM:
go ahead.
Tricia Elizabeth:
is still true, but Google, from what I understand, will deem you for having pop-ups
We Rock DM:
Yeah.
Tricia Elizabeth:
now.
We Rock DM:
Yeah.
Tricia Elizabeth:
Ad agencies won’t, yeah, so you don’t want that.
Crunch Ranjani (she/her):
Oh.
Tricia Elizabeth:
Ad agencies have done away with them completely. You won’t ever find an ad agency doing a pop-up. So yeah, it just annoys too many people. Let’s turn off. Yeah.
We Rock DM:
Well, there
Crunch Ranjani (she/her):
Okay.
We Rock DM:
are some use cases where they are applicable and potentially functional. Those use cases are geared to like time on site. So after three and a half minutes, throw the pop-up and then they might have spent enough time with you gaining your, building this relationship, gaining trust in what you have to say to where they might want more. That’s a possibility. Another possibility is on exit, but those are really kind of more off-putting, but they do sometimes work, right? So it’s when the mouse is clearly moving up to that top X or to the tab to the X, then it’ll trigger a pop-up, sign up for my newsletter. But those sign up for newsletter, moments aren’t really what those pop-ups are for. Those pop-ups are for, hey, how about an extra 10% off before you go, right? And so that use case probably doesn’t apply here anyway. So maybe time on site, but
Crunch Ranjani (she/her):
Okay. Okay.
We Rock DM:
I would hesitate to have any kind of pop-up interactive like that at all. Rather, you just need to have a clear
Crunch Ranjani (she/her):
Okay.
We Rock DM:
call to action splattered around your website, strategically, not like vomit all over your website, but like once here, maybe once in the footer, sign up for the newsletter today, and allow them to come to that decision on their own without this animated interactive block.
Tricia Elizabeth:
Crunch, I have a question for you. How have you been getting the majority of your clients right now? How do you find them?
Crunch Ranjani (she/her):
Most of my clients come to me via referrals or in certain like network groups. things that I’m active in. So my website is not really a point of
We Rock DM:
Yeah, so
Crunch Ranjani (she/her):
interest, so
We Rock DM:
I feel
Crunch Ranjani (she/her):
to speak.
We Rock DM:
like, and that’s fair, right? Not every website is going to be served in a Google search result. It’s just not going to happen, right? We can try to focus on search engine optimization and try to find these virgin leads who’ve never connected with any of our network. active strategy and if that’s not really a concern, then that doesn’t need to be a focus. But when you have conversations with people at these conferences or at these networking events or when a friend recommends you, a friend client recommends you to somebody else and they come to check you out, you need to establish a really solid first impression. And so while the website might feel tertiary, even not even primary or secondary, it still is an integral role
Crunch Ranjani (she/her):
Mm-hmm.
We Rock DM:
in that final decision to hire. And so I do think that it warrants the time, effort and energy for you to come back to it, re-up your content strategies, to keyword strategy revolving around your niche so that if they’re in that space, they feel at home. That’s what we want them to feel, right? It’s like
Tricia Elizabeth:
Yeah.
We Rock DM:
they walk in the kitchen, they smell the coffee and they’re like, oh man, I just want to sit down and have a cuppa with you,
Crunch Ranjani (she/her):
Okay.
We Rock DM:
right? That’s the feeling that we want them to have. The decision process is made. Doesn’t matter how much your price is at that point in time, it could be triple, quadruple your competition, but you made them feel seen and known and understood in a way that nobody has ever done, you’re hired, right? Especially having been referred by this other client, especially having had this wonderful conversation with you at that networking event. All of those other things feel like the stars align. So your website is an integral factor, I would argue anyway, in that final decision. Now you have from your LinkedIn a link to your website, and you
Tricia Elizabeth:
Mm-hmm.
We Rock DM:
also have a link to your blog.
Tricia Elizabeth:
Yes,
We Rock DM:
Tell me about.
Tricia Elizabeth:
I was going to say if I can interject really quick, when I was looking at your Facebook page today, you say in your Facebook posts, go to my blog to read the full story. So I think that you’re directing people to your website more than you think they are, more than you think you are, because
Crunch Ranjani (she/her):
Right,
Tricia Elizabeth:
that’s what my path was.
Crunch Ranjani (she/her):
that’s a good
Tricia Elizabeth:
I
Crunch Ranjani (she/her):
point.
Tricia Elizabeth:
found
Crunch Ranjani (she/her):
Uh-huh,
Tricia Elizabeth:
you on Facebook, I read that and then it said go to my blog and I went to your blog, which is your own website, right?
Crunch Ranjani (she/her):
this is not the blog. I don’t know
Tricia Elizabeth:
Oh,
Crunch Ranjani (she/her):
where you found
We Rock DM:
This
Tricia Elizabeth:
interesting.
Crunch Ranjani (she/her):
this
We Rock DM:
is
Crunch Ranjani (she/her):
link.
We Rock DM:
your LinkedIn.
Crunch Ranjani (she/her):
This is the personal
We Rock DM:
Mm-hmm.
Crunch Ranjani (she/her):
travel. It’s
We Rock DM:
It is
Crunch Ranjani (she/her):
not
We Rock DM:
100%.
Crunch Ranjani (she/her):
on my LinkedIn.
We Rock DM:
Yeah,
Crunch Ranjani (she/her):
Is it?
We Rock DM:
here,
Crunch Ranjani (she/her):
How?
We Rock DM:
let me
Crunch Ranjani (she/her):
What?
Tricia Elizabeth:
you
We Rock DM:
switch screens and I’ll show you.
Crunch Ranjani (she/her):
Yeah.
Tricia Elizabeth:
And the Facebook post I saw was talking about the article for reasons why hiring a professional content writer is worth it. That is the blog you’re talking about, and that is on your website, correct?
Crunch Ranjani (she/her):
That’s on my website,
We Rock DM:
So
Crunch Ranjani (she/her):
yeah. Uh huh.
We Rock DM:
under your LinkedIn contact information, you have your business website and you have your personal website. So because
Crunch Ranjani (she/her):
Yeah.
We Rock DM:
your brand, well, because
Crunch Ranjani (she/her):
Should
We Rock DM:
your
Crunch Ranjani (she/her):
I take
We Rock DM:
brand
Crunch Ranjani (she/her):
that off?
We Rock DM:
is you, people are, no, actually,
Crunch Ranjani (she/her):
Mm-hmm.
We Rock DM:
I think quite the contrary. I think it should be part of your actual website. I think, Again, going back to making that decision to hire, a lot stems from this relationship that we have built with this person.
Tricia Elizabeth:
Thanks for watching!
We Rock DM:
And when we are having a conversation with somebody, we’re building a relationship and like feelings, we’re experiencing feelings. warm fuzzies or uh-ohs or whatever. And the more we talk to somebody, the more feelings we have. The more feelings we have that are good, the more trust we… we have in the person, the stronger this relationship and this bond is, and then when the final decision to buy occurs, if we have a relationship with that person, then we hire that person. Again, it doesn’t matter about the cost, right? Cost is, meh, whatever, a little more expensive. It’s okay, it’s a friend, right? Well, when people come to
Crunch Ranjani (she/her):
Right.
We Rock DM:
know you, through your blog, they’re building this trust. They’re building that relationship, albeit unidirectional, right?
Crunch Ranjani (she/her):
I’m
We Rock DM:
Monodirectional,
Crunch Ranjani (she/her):
going to go ahead
We Rock DM:
you can
Crunch Ranjani (she/her):
and
We Rock DM:
tell
Crunch Ranjani (she/her):
turn
We Rock DM:
me what the
Crunch Ranjani (she/her):
it
We Rock DM:
right
Crunch Ranjani (she/her):
off.
We Rock DM:
word
Crunch Ranjani (she/her):
I’m going
We Rock DM:
is. But
Crunch Ranjani (she/her):
to go ahead
We Rock DM:
when
Crunch Ranjani (she/her):
and
We Rock DM:
they
Crunch Ranjani (she/her):
turn
We Rock DM:
are
Crunch Ranjani (she/her):
it
We Rock DM:
reading it,
Crunch Ranjani (she/her):
off. I’m
We Rock DM:
if
Crunch Ranjani (she/her):
going
We Rock DM:
they’ve
Crunch Ranjani (she/her):
to go
We Rock DM:
ever
Crunch Ranjani (she/her):
ahead
We Rock DM:
spoken
Crunch Ranjani (she/her):
and turn
We Rock DM:
to
Crunch Ranjani (she/her):
it
We Rock DM:
you,
Crunch Ranjani (she/her):
off.
We Rock DM:
they
Crunch Ranjani (she/her):
I’m going
We Rock DM:
might
Crunch Ranjani (she/her):
to go ahead
We Rock DM:
hear
Crunch Ranjani (she/her):
and turn
We Rock DM:
your
Crunch Ranjani (she/her):
it
We Rock DM:
voice,
Crunch Ranjani (she/her):
off. I’m going to go ahead and turn it off.
We Rock DM:
but
Crunch Ranjani (she/her):
I’m
We Rock DM:
they
Crunch Ranjani (she/her):
going
We Rock DM:
are at least
Crunch Ranjani (she/her):
to go ahead
We Rock DM:
hearing
Crunch Ranjani (she/her):
and turn it
We Rock DM:
your
Crunch Ranjani (she/her):
off. I’m
We Rock DM:
tone
Crunch Ranjani (she/her):
going to go ahead and turn it off. I’m going
We Rock DM:
through
Crunch Ranjani (she/her):
to go ahead and turn
We Rock DM:
the reading. And if they want to read
Crunch Ranjani (she/her):
it off. I’m going
We Rock DM:
about
Crunch Ranjani (she/her):
to
We Rock DM:
your
Crunch Ranjani (she/her):
go ahead
We Rock DM:
life
Crunch Ranjani (she/her):
and turn it off. I’m going to go ahead and turn
We Rock DM:
They’re
Crunch Ranjani (she/her):
it
We Rock DM:
just
Crunch Ranjani (she/her):
off. I’m going to
We Rock DM:
solidifying
Crunch Ranjani (she/her):
go ahead
We Rock DM:
this relationship
Crunch Ranjani (she/her):
and turn it off. I’m
We Rock DM:
with
Crunch Ranjani (she/her):
going
We Rock DM:
you
Crunch Ranjani (she/her):
to go ahead and
We Rock DM:
and
Crunch Ranjani (she/her):
turn it
We Rock DM:
building
Crunch Ranjani (she/her):
off. I’m going
We Rock DM:
that trust
Crunch Ranjani (she/her):
to
We Rock DM:
in
Crunch Ranjani (she/her):
go ahead
We Rock DM:
you.
Crunch Ranjani (she/her):
and turn it off. I’m going to go ahead and turn it off.
We Rock DM:
And it’s about a water park that you went to. But they really feel like they know you, right? And in marketing, marketing isn’t about selling things. We are very good at selling things, but we sell things through relationships. is about building relationships. There’s a ton
Crunch Ranjani (she/her):
Right.
We Rock DM:
of data out there that is changing the digital marketing game and making it so that we are doing much more lifestyle social posts. The life of a digital marketer. Our intern told me I needed to run with this TikTok trend of a digital marketer. And so I need to shoot a film of myself doing something that has really nothing to do with digital marketing, right? But it lets people behind the scenes. And more and more, this trend is really kind of taking off because people want to know us, right? They are interested not just in what we do, but who we are. And so I think that all of this material
Crunch Ranjani (she/her):
Right.
We Rock DM:
could very easily find a place on your company website just separate from the business about me.
Tricia Elizabeth:
So Crunch, you do that really well on Instagram.
Crunch Ranjani (she/her):
Oh,
Tricia Elizabeth:
I was
Crunch Ranjani (she/her):
interesting.
Tricia Elizabeth:
looking at your Instagram this morning and looking at your fun videos about hiking
Crunch Ranjani (she/her):
I’m sorry.
Tricia Elizabeth:
and just where you,
Crunch Ranjani (she/her):
I’m sorry.
Tricia Elizabeth:
you know, your vacations and everything.
Crunch Ranjani (she/her):
I’m sorry.
Tricia Elizabeth:
And I was thinking to myself, this is a girl
Crunch Ranjani (she/her):
I’m sorry.
Tricia Elizabeth:
to my, you know, that
Crunch Ranjani (she/her):
I’m sorry.
Tricia Elizabeth:
I can speaks to my heart. Cooking
Crunch Ranjani (she/her):
I’m sorry.
Tricia Elizabeth:
and cats and hiking.
Crunch Ranjani (she/her):
I’m sorry.
Tricia Elizabeth:
So,
Crunch Ranjani (she/her):
I’m sorry.
Tricia Elizabeth:
but what I think is interesting
Crunch Ranjani (she/her):
I’m sorry.
Tricia Elizabeth:
is I also thought I read that
Crunch Ranjani (she/her):
I’m sorry.
Tricia Elizabeth:
you said that you’re moving away from Instagram
Crunch Ranjani (she/her):
I’m sorry.
Tricia Elizabeth:
Is that true?
Crunch Ranjani (she/her):
Well, yes, it is. I’m trying to move towards LinkedIn because I think that’s where more people that I would potentially like to work with are hanging
Tricia Elizabeth:
Okay,
Crunch Ranjani (she/her):
out.
Tricia Elizabeth:
so that is a good point. This different social media channels can do different things and I think LinkedIn is better for the professional, right? For professional contacts. However, going back to what Daniel just said about people learning about you as a person, that is really valuable. And I feel like Instagram is a really good space for that. And it’s funny, like even when we’re doing our own Instagram posts for our business, things about us, about our lives or what people tend to look at more than like the
Crunch Ranjani (she/her):
Mm-hmm.
Tricia Elizabeth:
the the businessy posts. So there’s still value in doing that. I would continue, I would encourage you to continue using Instagram for that because I do think that that it helps people get
Crunch Ranjani (she/her):
Mm-hmm.
Tricia Elizabeth:
to
Crunch Ranjani (she/her):
Right.
Tricia Elizabeth:
know you better. Yeah.
Crunch Ranjani (she/her):
Okay. Yeah. I mean, I will post things on Instagram, like, twice a week, maybe
Tricia Elizabeth:
Yeah.
We Rock DM:
Thanks for watching. Bye.
Crunch Ranjani (she/her):
three And
We Rock DM:
That’s
Crunch Ranjani (she/her):
I think
We Rock DM:
more
Crunch Ranjani (she/her):
that’s
Tricia Elizabeth:
No.
We Rock DM:
than
Crunch Ranjani (she/her):
about
We Rock DM:
me.
Crunch Ranjani (she/her):
the
We Rock DM:
Yeah.
Crunch Ranjani (she/her):
maximum I can manage
Tricia Elizabeth:
Yeah, it’s more
Crunch Ranjani (she/her):
because
Tricia Elizabeth:
than us.
Crunch Ranjani (she/her):
it is a lot
Tricia Elizabeth:
I mean,
Crunch Ranjani (she/her):
of,
Tricia Elizabeth:
really, like I said, it looks
Crunch Ranjani (she/her):
you
Tricia Elizabeth:
like
Crunch Ranjani (she/her):
know.
Tricia Elizabeth:
you are posting there. And I really enjoyed looking at what you’re posting. And it does make me want to work with you. And there’s another thing I wanted to say about going back to the role that your website takes. I feel like a lot of times a website is the second point of contact. So in so many different ways. or networking, right? So the first step is talking to that person through networking or maybe somebody’s referring you through networking, there’s this conversation going on and the next thing they’re probably going to do is go to your website or they find you on social media and they think this is really this girl is really cool and I love this video she posted or I like this LinkedIn article that she posted. So they look they read that content and the next step is go to your website. That’s how I feel it happens so often. I think it’s being seen more often than you think it is. And also the website being the second point of contact is where you can really sell yourself, right? Initially, they’re getting to know you. Who is this girl?
Crunch Ranjani (she/her):
Right.
Tricia Elizabeth:
Why do I wanna work with her? Then they go read more and that’s when you sell them.
Crunch Ranjani (she/her):
Fair point.
We Rock DM:
So as far as your website goes… There are a couple of things from a function that you can fix. One of them, crunch Rajani content. Is
Crunch Ranjani (she/her):
Okay.
We Rock DM:
that a special font? Like,
Crunch Ranjani (she/her):
What
We Rock DM:
is
Crunch Ranjani (she/her):
do
We Rock DM:
this
Crunch Ranjani (she/her):
you mean?
We Rock DM:
font special? Did you pay for it? Because this is an image. I can’t,
Crunch Ranjani (she/her):
No.
We Rock DM:
I can’t, that’s an image. So,
Crunch Ranjani (she/her):
Yeah.
We Rock DM:
Google being, they have no idea what this is. They don’t know whose website
Crunch Ranjani (she/her):
Okay.
We Rock DM:
this is. I mean, they see the name up here. Text, now, I mean, you go to our website and our
Crunch Ranjani (she/her):
Okay.
We Rock DM:
logo says, we rock DM and that’s text, right? So there’s a bridge. But the content
Crunch Ranjani (she/her):
Okay.
We Rock DM:
creation for purpose-driven professionals, man, that’s a hell of a line that you do not want unread. And right now that is unread by all search engines.
Crunch Ranjani (she/her):
Okay.
We Rock DM:
Is your logo that text that’s there? Then fine. Leave that as an image, but find a way to get this content yanked out of it and added as text on the website to be crawled
Crunch Ranjani (she/her):
Okay.
We Rock DM:
by the search bots.
Tricia Elizabeth:
you
We Rock DM:
Second thing, when I hover over your image, I see the name, image, IMG underscore 2020092700, underscore 153445. What in the Hades does that mean anybody. What this tells me is that somebody took a photo from their phone and then they uploaded it directly to the website. Might be incorrect, it might have been a still, you know, a photo from a digital camera and then download it and then upload it, but there was no thought given to the process of integrating it When you,
Crunch Ranjani (she/her):
Okay.
We Rock DM:
before you ever upload an image onto your website, you need to change the name to something meaningful. So this should be Crunch Rajani relaxing, pick up a bench Mexico City, wherever you are in this photo. And ideally
Crunch Ranjani (she/her):
Okay.
We Rock DM:
you wanna also incorporate the emotion. You want to capture the emotion in the title. We got relaxing,
Crunch Ranjani (she/her):
Okay.
We Rock DM:
so happy relaxing, something that incorporates the emotion. We need to take the name of that image after we’ve uploaded it, and we need to add that as alternative text. So I’m going to navigate to your homepage on a different screen real quick
Tricia Elizabeth:
you
We Rock DM:
And you’ll see that awesome pop-up if you’re watching the YouTube. So, Here I can run some tools to check out the SEO of the website. And it’s my assumption, actually.
Crunch Ranjani (she/her):
Okay.
We Rock DM:
Your images, yeah, OK. They have alt text. You don’t need titles. That’s misleading.
Tricia Elizabeth:
Thanks for watching!
We Rock DM:
So the alt text, crunch Rajani content header, crunch on a bench, OK, that’s probably that. Crunch holding umbrella. digital nomad. So the alt text is incorporated, but you see the title that’s being pulled through is not consistent with the alt text. So it’s a little discombobulated.
Crunch Ranjani (she/her):
Okay.
We Rock DM:
I’m very happy, pleased to see the alt text. I’m not sure if you’re aware of the purpose of the alt text. Do you know why alt text exists?
Crunch Ranjani (she/her):
It’s for the
We Rock DM:
Right,
Crunch Ranjani (she/her):
screen readers to
We Rock DM:
for the visually
Crunch Ranjani (she/her):
detect
We Rock DM:
impaired, right?
Crunch Ranjani (she/her):
and…
We Rock DM:
And
Crunch Ranjani (she/her):
Okay.
We Rock DM:
that’s
Crunch Ranjani (she/her):
Mm-hmm.
We Rock DM:
why we want to incorporate the emotion that the image is trying to evoke, right? If there’s an emotion, right? Crunch on Bench is fine. That’s kind of a cute, simple piece of text that is meaningful enough. The title, when I hover over the image and the title shows up, that actually does not get read by screen readers. That is for visual people who have no impairments. if it’s going to have a title, let’s make sure that the title is meaningful. In most cases, there’s no need for a title.
Crunch Ranjani (she/her):
Okay.
We Rock DM:
Very, very few of us actually hover our mouse over an image hoping to find out what the name of the image is, right? That was like the late 90s.
Crunch Ranjani (she/her):
I think the point of image titles is for people who use or who access websites and these things on their mobile devices, or they don’t want to use as much data. So there is a use to it and
We Rock DM:
Right.
Crunch Ranjani (she/her):
I should
We Rock DM:
Yeah,
Crunch Ranjani (she/her):
update those image
We Rock DM:
right.
Crunch Ranjani (she/her):
titles.
We Rock DM:
Especially if your market is in a location that has limited access or expensive access on mobile. Here it’s becoming so cheap over in the US to where we can pretty much forget about it. But that does not take care of the rest of the world. So you having an international potential client base, yes, you wanna keep incorporating titles for that very reason. So that’s great, but we wanna make sure that those titles actually match the alt text, okay?
Crunch Ranjani (she/her):
Okay.
We Rock DM:
Go
Tricia Elizabeth:
Crunch,
We Rock DM:
ahead, Tricia.
Tricia Elizabeth:
can I
Crunch Ranjani (she/her):
Okay.
Tricia Elizabeth:
also say something I noticed as Daniel is talking about this header image.
We Rock DM:
Thanks for watching!
Tricia Elizabeth:
You have a logo for your business on your LinkedIn business page, I noticed. You actually do have a logo and that’s why he was asking initially, is this
Crunch Ranjani (she/her):
Yes.
Tricia Elizabeth:
a special font? What he meant is, is this your logo? And it doesn’t really look like it is. You actually have a logo. And Daniel, if you go, there it is. So
Crunch Ranjani (she/her):
Yes,
Tricia Elizabeth:
right. And
Crunch Ranjani (she/her):
that’s
Tricia Elizabeth:
from a branding
Crunch Ranjani (she/her):
the logo.
Tricia Elizabeth:
perspective, and by the way, I’m a graphic designer, from a branding perspective, you really should be using that across all your platforms because it helps people identify you. So that would make more,
Crunch Ranjani (she/her):
Okay.
Tricia Elizabeth:
I would look for ways to incorporate that into your website, that logo that you have. And then as Daniel said, maybe the rest of it can just be text underneath that could be read by Google.
Crunch Ranjani (she/her):
Okay. Right. Okay.
We Rock DM:
Right, so you mentioned that you’re really wanting to focus on LinkedIn as a social strategy. And I get that. That resonates with me because you’re thinking business. Your posts on LinkedIn, I haven’t done a whole deep dive on your posts, on LinkedIn of late.
Crunch Ranjani (she/her):
Um, I would say that I post mostly like personal reflections about what it’s like to be a business owner or like. problems that I have in my business,
We Rock DM:
Mm-hmm.
Crunch Ranjani (she/her):
like asking for help. And, you know, and I think this is something that resonates with like more with a lot of business owners, like
Tricia Elizabeth:
Yes.
We Rock DM:
Yeah.
Crunch Ranjani (she/her):
asking for help is hard. So I think that one got quite a few comments. And then occasionally I post like a helpful tip about like. how to write content that resonates or how to write a good headline or how to use chat.gpt. Yesterday I did a live event on how to repurpose content that you already have. So that’s, I guess, the gamut of what kind of content I post on LinkedIn, which is, I guess, not super different from… stuff that I post on Instagram just without like
We Rock DM:
No,
Crunch Ranjani (she/her):
the wild videos or like
We Rock DM:
so
Crunch Ranjani (she/her):
the reels
We Rock DM:
one
Crunch Ranjani (she/her):
of
We Rock DM:
thing
Crunch Ranjani (she/her):
pointing
We Rock DM:
I wanted
Crunch Ranjani (she/her):
things.
We Rock DM:
to applaud is you’ve got relatively very few followers, right? 550 followers basically. But your engagement,
Crunch Ranjani (she/her):
Yep.
We Rock DM:
19
Tricia Elizabeth:
Mm-hmm.
We Rock DM:
comments, 7 likes, hearts, whatever, for that number of followers is pretty incredible.
Tricia Elizabeth:
It is. Yeah.
Crunch Ranjani (she/her):
Is
We Rock DM:
whatever
Crunch Ranjani (she/her):
it?
We Rock DM:
you’re doing, I think you need to keep doing it. Like
Tricia Elizabeth:
Yeah.
We Rock DM:
you’ve not necessarily cracked the code
Crunch Ranjani (she/her):
Okay.
We Rock DM:
per se. Now, Twitter just recently, a couple of days ago, released their algorithm and made it like full transparency. Here’s our algorithm. No one’s ever
Crunch Ranjani (she/her):
I’m going to do a little bit of a
We Rock DM:
done that. I don’t
Crunch Ranjani (she/her):
little bit of a
We Rock DM:
know if LinkedIn
Crunch Ranjani (she/her):
little bit of a
We Rock DM:
has a similar algorithm,
Crunch Ranjani (she/her):
little bit of a little bit of a
We Rock DM:
be my understanding
Crunch Ranjani (she/her):
little bit of a
We Rock DM:
that for social networks,
Crunch Ranjani (she/her):
little bit of a
We Rock DM:
comments and shares
Crunch Ranjani (she/her):
little bit of a
We Rock DM:
were everything.
Crunch Ranjani (she/her):
little bit of a
We Rock DM:
And the reality
Crunch Ranjani (she/her):
little bit of a
We Rock DM:
at least for Twitter
Crunch Ranjani (she/her):
little bit of a
We Rock DM:
is likes. So if yes, so this is
Crunch Ranjani (she/her):
Oh
We Rock DM:
Twitter.
Crunch Ranjani (she/her):
really?
We Rock DM:
I am making a gross assumption here that LinkedIn might be utilizing a similar algorithmic structure. But you’ve got 15 likes, we’ll call it, over here on this one post. I think that those numbers are really outstanding for such a small follower base.
Tricia Elizabeth:
Mm-hmm.
We Rock DM:
My recommendation would be keep up your content creation strategy on LinkedIn.
Tricia Elizabeth:
Mm-hmm.
We Rock DM:
but grow your base. So be more proactive about expanding
Crunch Ranjani (she/her):
Okay.
We Rock DM:
your network. It’s really, that’s going to be the biggest challenge. Now, there are penalties within LinkedIn if you reach out to a hundred people and only two people agree to connect with you, right? the maybe 70 are like meh and forget about it. But if you get marked as I don’t know this person, by more than 5% of the people that you reach out to, LinkedIn is going to start restricting basically everything. At least this is how they used to do it. Okay, so in your strategy, used to be, I would pull up, you know, recommended profiles and only if we had a hundred or more similar people in our network would I reach out to them. Because when they see that number, right,
Crunch Ranjani (she/her):
That’s wild. I only have 500. I
We Rock DM:
right,
Crunch Ranjani (she/her):
don’t even have 500
We Rock DM:
well,
Crunch Ranjani (she/her):
connections on
We Rock DM:
I
Crunch Ranjani (she/her):
LinkedIn.
We Rock DM:
mean, I don’t know, I’m upwards of 6,000 now and I still don’t get your numbers on a regular basis. So Like genuinely kudos to you, right?
Tricia Elizabeth:
Yeah.
We Rock DM:
But
Tricia Elizabeth:
Yeah.
We Rock DM:
I would hesitate to reach out to anybody who we only have like two similar people in our network. It needs to be a significant chunk. A hundred is a really good number because that’s a safe number. Someone sees that number and they go, oh snap, yeah, we probably know each other, right? They see two or one
Crunch Ranjani (she/her):
Okay. Okay. Okay. Okay. Okay. Okay. Okay. Okay.
We Rock DM:
and
Crunch Ranjani (she/her):
Okay. Okay.
We Rock DM:
at least me, I ain’t gonna go for it. And also you want
Crunch Ranjani (she/her):
Okay.
We Rock DM:
to
Crunch Ranjani (she/her):
Okay.
We Rock DM:
have
Crunch Ranjani (she/her):
Okay. Okay. Okay. Okay. Okay. Okay. Okay. Okay.
We Rock DM:
a
Crunch Ranjani (she/her):
Okay.
We Rock DM:
compelling message. But there are a ton of people requesting connections. You’re probably getting them on LinkedIn too. They’re like, hey, I want to reach out. I want to grow my network and then sell you this thing. And so somehow you need to very clearly convey, and I do this, not selling anything. Right? just want to connect, right? And then try and really reach out and connect with them on a genuine level. You want to grow that follower base. The larger that follower base goes,
Crunch Ranjani (she/her):
That’s an
We Rock DM:
the
Crunch Ranjani (she/her):
interesting.
We Rock DM:
more reach that you’ll have and the better LinkedIn will work for you, right?
Crunch Ranjani (she/her):
Mm-hmm.
We Rock DM:
I used to be a total
Crunch Ranjani (she/her):
That’s true.
We Rock DM:
LinkedIn. I was not a fan. I felt like it was a system that was being gamed.
Tricia Elizabeth:
I remember him saying this.
We Rock DM:
And then I realized actually no, the teaching job I got, teaching digital marketing at University of Texas was because of LinkedIn. And then a friend, but a long time friend from, you know, a lost friend from my childhood found me on LinkedIn like, hey, I need a website. And I was like, hey, I can build you a website. And so that actually turned into a quarter of a million dollar project. And then another stranger saw that we had two friends in common and said, I need a website. Can you do something like that?
Tricia Elizabeth:
you
We Rock DM:
And that turned into another three different business I have no idea who those people were. I have
Tricia Elizabeth:
Hahaha.
We Rock DM:
way too many people in my network. I don’t know who they
Tricia Elizabeth:
Yeah.
We Rock DM:
are. We’re just, right? So
Crunch Ranjani (she/her):
Yeah.
We Rock DM:
work will
Crunch Ranjani (she/her):
Yeah.
We Rock DM:
come to you,
Tricia Elizabeth:
Mm-hmm.
We Rock DM:
especially if you keep writing the way that you’re writing. You just need to grow your reach. Okay, so just, I would say
Crunch Ranjani (she/her):
Mm-hmm.
We Rock DM:
focus a lot of time and energy on that LinkedIn strategy, but don’t change anything. Just be more proactive every day, spend five minutes.
Crunch Ranjani (she/her):
Just
We Rock DM:
No,
Crunch Ranjani (she/her):
do
We Rock DM:
I
Crunch Ranjani (she/her):
more
We Rock DM:
mean, maybe
Crunch Ranjani (she/her):
of it.
We Rock DM:
not even, spend five minutes and just try to grow your network. Two, three people a week and
Crunch Ranjani (she/her):
Mm-hmm.
We Rock DM:
it will
Crunch Ranjani (she/her):
Yeah.
We Rock DM:
accumulate, right?
Crunch Ranjani (she/her):
Yeah, that makes sense. I’ve been trying to connect with people that I have coincided with probably on the
We Rock DM:
Yeah.
Crunch Ranjani (she/her):
comments of people that we follow mutually. And then like, oh, I liked your comment and sending them a message saying like, oh, I saw your comment on this person’s post about this thing and I really loved this part of your comment. And then they’re usually like, oh, that’s great.
We Rock DM:
Yes.
Crunch Ranjani (she/her):
I’m so excited to connect with you on this topic that
Tricia Elizabeth:
Yeah.
We Rock DM:
Absolutely.
Crunch Ranjani (she/her):
we both share in
We Rock DM:
And
Crunch Ranjani (she/her):
common. And
We Rock DM:
I think
Crunch Ranjani (she/her):
so that’s been
We Rock DM:
that that’s
Crunch Ranjani (she/her):
the strategy.
We Rock DM:
a good strategy. Anytime, I don’t know if these 19 comments, how many of them are yours? Let’s just look real quick, right?
Crunch Ranjani (she/her):
So this was the
Tricia Elizabeth:
Hmm.
Crunch Ranjani (she/her):
live event that I did. I think
We Rock DM:
Okay,
Crunch Ranjani (she/her):
some people were like commenting
We Rock DM:
so
Crunch Ranjani (she/her):
on the line
We Rock DM:
comment,
Crunch Ranjani (she/her):
that I did.
We Rock DM:
answer, comment, answer. So
Crunch Ranjani (she/her):
I think maybe like half of that.
We Rock DM:
Tiara says, yes, you haven’t responded. Jesse says something, you haven’t responded. Tiara says something else, you haven’t responded. I would respond, well, and the live thing might be slightly different. Let’s go and unpack this 13 comments. So we’ve got a conversation, somebody else jumps in Because you respond, somebody else responds, you respond, they respond. We have this full blown conversation. And that’s one major reason why
Crunch Ranjani (she/her):
I’m sorry.
We Rock DM:
that number is where it’s at is because
Crunch Ranjani (she/her):
I’m sorry.
We Rock DM:
every time you respond,
Crunch Ranjani (she/her):
I’m sorry.
We Rock DM:
it bubbles back up. And every time
Crunch Ranjani (she/her):
I’m sorry.
We Rock DM:
someone else responds, it bubbles back
Crunch Ranjani (she/her):
I’m sorry.
We Rock DM:
up. So we want to keep
Crunch Ranjani (she/her):
I’m sorry.
We Rock DM:
percolating it back up to the top.
Crunch Ranjani (she/her):
I’m sorry. I’m sorry.
We Rock DM:
So you do a real
Crunch Ranjani (she/her):
I’m sorry.
We Rock DM:
good job of responding to the first few
Crunch Ranjani (she/her):
I’m sorry.
We Rock DM:
and or the latter
Crunch Ranjani (she/her):
I’m sorry.
We Rock DM:
few, I don’t know, a lot
Crunch Ranjani (she/her):
I’m sorry.
We Rock DM:
of missed opportunities even in this
Crunch Ranjani (she/her):
I’m sorry.
We Rock DM:
one thread. It’s
Crunch Ranjani (she/her):
I’m sorry.
We Rock DM:
not too late, it was only two days ago. Even if it were two years ago, you could go back and say,
Crunch Ranjani (she/her):
Yep.
We Rock DM:
I never saw this comment, I love it, thank you so much, bubble back to
Tricia Elizabeth:
Yeah.
We Rock DM:
the top. Right?
Tricia Elizabeth:
Yeah.
We Rock DM:
So
Crunch Ranjani (she/her):
Yeah.
We Rock DM:
if you really end, these are all opportunities, third, second, third, third, second, these are people you need to be as you interact with them and engage with them. Here on the platform, not in a note, where you reach out to them, right here under good job. Hey Mo, wanna connect? Let’s connect, thank you so much, right? Ask them outright, right here. Maybe limit
Crunch Ranjani (she/her):
Right.
We Rock DM:
that to one person per thread, But yeah,
Crunch Ranjani (she/her):
Yeah.
We Rock DM:
I don’t think that you should stop Instagram. I think you should keep up the Instagram. It captures
Crunch Ranjani (she/her):
Okay.
We Rock DM:
people in a different head space. Over in LinkedIn, we’re in our business
Tricia Elizabeth:
Mm-hmm.
We Rock DM:
head space. Over in Instagram, we’re kind of in our relaxed, look at funny photos and videos head space. But it’s still an opportunity to get to no crunch and build that relationship. And then your website, What do you want to say about design for her website?
Tricia Elizabeth:
Well, actually, I had a couple things that I am going to tell you need to be fixed right away. You might already know what these are. So your first
Crunch Ranjani (she/her):
So, sorry.
Tricia Elizabeth:
call
Crunch Ranjani (she/her):
Okay.
Tricia Elizabeth:
to action buttons on your homepage right underneath your opening statement, hi there, I’m Crunch, the button says yes, right? So that’s work with me. So when you click
Crunch Ranjani (she/her):
Okay.
Tricia Elizabeth:
on
Crunch Ranjani (she/her):
Okay.
Tricia Elizabeth:
that, the next page you go to brings up a page with a broken image. This is no good. under content planning.
Crunch Ranjani (she/her):
Okay.
Tricia Elizabeth:
Okay,
Crunch Ranjani (she/her):
Hang on, no I don’t see
Tricia Elizabeth:
Daniel,
Crunch Ranjani (she/her):
it. I
Tricia Elizabeth:
do
Crunch Ranjani (she/her):
mean,
Tricia Elizabeth:
you want to
Crunch Ranjani (she/her):
are you sharing the screen
Tricia Elizabeth:
hop on
Crunch Ranjani (she/her):
or?
Tricia Elizabeth:
over to her website and let’s see if this is happening to you guys. Maybe it’s just me, but I see a broken image.
Crunch Ranjani (she/her):
Oh, it was not broken. Some days ago my VA was
Tricia Elizabeth:
Okay.
Crunch Ranjani (she/her):
doing something in my website
We Rock DM:
you
Crunch Ranjani (she/her):
a few
Tricia Elizabeth:
Okay.
Crunch Ranjani (she/her):
days ago. I don’t know if that
Tricia Elizabeth:
All
Crunch Ranjani (she/her):
might
Tricia Elizabeth:
right,
Crunch Ranjani (she/her):
have
Tricia Elizabeth:
well,
Crunch Ranjani (she/her):
changed it
Tricia Elizabeth:
okay,
Crunch Ranjani (she/her):
but,
Tricia Elizabeth:
so there’s that.
Crunch Ranjani (she/her):
uh-huh.
Tricia Elizabeth:
So
Crunch Ranjani (she/her):
Okay.
We Rock DM:
I’m not sure if I’m going to be able to do this.
Tricia Elizabeth:
we wanna fix that pretty soon.
We Rock DM:
I’m not sure if I’m going to be able to do this.
Crunch Ranjani (she/her):
Mm-hmm.
Tricia Elizabeth:
Something else
We Rock DM:
I’m not sure if I’m going to be able to do this.
Tricia Elizabeth:
I noticed when I was
Crunch Ranjani (she/her):
Okay.
Tricia Elizabeth:
scrolling around your
We Rock DM:
I’m not sure if I’m going to be able to do this.
Tricia Elizabeth:
website, so in your footer,
We Rock DM:
I’m not sure if I’m going to be able to do this.
Tricia Elizabeth:
this is
We Rock DM:
I’m not sure if I’m going to be able to do this.
Tricia Elizabeth:
interesting. Your footer links
We Rock DM:
I’m not sure if I’m going to be able to do this.
Tricia Elizabeth:
are really prominent. They’re like buttons,
We Rock DM:
I’m not sure if I’m going to be able to do this.
Tricia Elizabeth:
they’re like call to action buttons.
We Rock DM:
I’m not sure if I’m going to be able to do this.
Tricia Elizabeth:
That’s kinda weird. Usually when people
We Rock DM:
I’m not sure if I’m going to be able to do this.
Tricia Elizabeth:
see a button, it’s a call to action
We Rock DM:
I’m not sure if I’m going to be able to do this.
Tricia Elizabeth:
button, right? It can be a
We Rock DM:
I’m not sure if I’m going to be able to do this.
Tricia Elizabeth:
lot less prominent and
Crunch Ranjani (she/her):
Okay.
Tricia Elizabeth:
another thing
We Rock DM:
I’m not sure if I’m going to be able to do this.
Tricia Elizabeth:
I noticed, they all link off
We Rock DM:
I’m
Tricia Elizabeth:
to a new page. When you click on it, it opens up a new page. So we always discourage having, taking people to a new page. You want to keep
We Rock DM:
Well.
Crunch Ranjani (she/her):
Okay.
Tricia Elizabeth:
everybody on the same page so it’s not opening up windows.
We Rock DM:
If there’s an internal link, it needs to open in the same tab. If there’s an
Tricia Elizabeth:
Yeah.
We Rock DM:
external link going to someone else’s website,
Crunch Ranjani (she/her):
Okay.
We Rock DM:
yes, new tab. But otherwise, we end up with multiple tabs. And that’s a bad user experience. I can’t remember what I read. I can’t click the back. to
Tricia Elizabeth:
Yeah.
We Rock DM:
get. And so I’m like, was it on this page? Was it on…
Crunch Ranjani (she/her):
Okay.
We Rock DM:
And it just is an opportunity for frustration. And that’s the last thing we want our site visitors to feel.
Crunch Ranjani (she/her):
Okay.
Tricia Elizabeth:
Yeah, so again, I see you’re about, I like the organization of your top nav. I wanna say that, it makes sense to me. You’re talking about yourself first and your services, resources, blog, contact, that makes sense to me. So back to talking about
Crunch Ranjani (she/her):
Okay.
Tricia Elizabeth:
you and the target audience that you’re trying to attract, start thinking of ways you can work that into your website, to be on about page, just start thinking about more about, I can see
Crunch Ranjani (she/her):
Okay.
Tricia Elizabeth:
you’ve already started doing this and you start talking to this already. So this is good. Build that out a little bit more and also think about how you can pull that back into your homepage. Clearly this opening statement you have needs to change, right? Because you’re talking about the health coach wellness professional fitness trainer. So that’s not your niche anymore.
Crunch Ranjani (she/her):
Mm-hmm.
Tricia Elizabeth:
Niche.
Crunch Ranjani (she/her):
No. Nice. Mm-hmm. Mm-hmm.
Tricia Elizabeth:
it niche niche
We Rock DM:
niche.
Crunch Ranjani (she/her):
Mm-hmm.
Tricia Elizabeth:
niche so um let’s change that
Crunch Ranjani (she/her):
Mm-hmm. Mm-hmm. Mm-hmm. Mm-hmm. Mm-hmm. Mm-hmm.
Tricia Elizabeth:
and have that link over so you
Crunch Ranjani (she/her):
Mm-hmm.
Tricia Elizabeth:
say
Crunch Ranjani (she/her):
Mm-hmm.
Tricia Elizabeth:
this goes to content services hmm I would have to say that if you I’m not sure that makes sense
Crunch Ranjani (she/her):
Sorry,
Tricia Elizabeth:
okay
We Rock DM:
to
Crunch Ranjani (she/her):
what?
Tricia Elizabeth:
so
We Rock DM:
find
Crunch Ranjani (she/her):
Ghost
We Rock DM:
out
Crunch Ranjani (she/her):
or content
We Rock DM:
how.
Tricia Elizabeth:
alright
Crunch Ranjani (she/her):
services?
Tricia Elizabeth:
so
Crunch Ranjani (she/her):
Where are you?
Tricia Elizabeth:
go back going back to the homepage your opening statement this is super important this is the prime real estate All right, this is what I’m talking about. So we already
Crunch Ranjani (she/her):
The homepage.
Tricia Elizabeth:
know you’re going
Crunch Ranjani (she/her):
Okay.
Tricia Elizabeth:
to change the wording here because this isn’t what your focus is anymore. It’s not finding wellness clients. Also think about where you want this call to action
Crunch Ranjani (she/her):
Yep.
Tricia Elizabeth:
button to go. This is super important. I understand that you are having people go
Crunch Ranjani (she/her):
I’m
Tricia Elizabeth:
right to
Crunch Ranjani (she/her):
going to
Tricia Elizabeth:
where they can buy the
Crunch Ranjani (she/her):
go
Tricia Elizabeth:
services,
Crunch Ranjani (she/her):
ahead and turn
Tricia Elizabeth:
but
Crunch Ranjani (she/her):
it
Tricia Elizabeth:
what
Crunch Ranjani (she/her):
back on.
Tricia Elizabeth:
I think
Crunch Ranjani (she/her):
So I’m going
Tricia Elizabeth:
is a
Crunch Ranjani (she/her):
to
Tricia Elizabeth:
little
Crunch Ranjani (she/her):
go ahead
Tricia Elizabeth:
bit
Crunch Ranjani (she/her):
and turn
Tricia Elizabeth:
confusing
Crunch Ranjani (she/her):
it back on. So
Tricia Elizabeth:
that
Crunch Ranjani (she/her):
I’m going
Tricia Elizabeth:
that’s
Crunch Ranjani (she/her):
to go ahead
Tricia Elizabeth:
not
Crunch Ranjani (she/her):
and
Tricia Elizabeth:
really
Crunch Ranjani (she/her):
turn it back
Tricia Elizabeth:
what you’re
Crunch Ranjani (she/her):
on.
Tricia Elizabeth:
talking
Crunch Ranjani (she/her):
So
Tricia Elizabeth:
about initially.
Crunch Ranjani (she/her):
I’m going to go ahead and turn it back
Tricia Elizabeth:
You’re
Crunch Ranjani (she/her):
on.
Tricia Elizabeth:
talking
Crunch Ranjani (she/her):
So I’m
Tricia Elizabeth:
about
Crunch Ranjani (she/her):
going to
Tricia Elizabeth:
you.
Crunch Ranjani (she/her):
go ahead and turn it back on. So I’m going to go ahead and turn it back on. So I’m going to go ahead and turn it back
Tricia Elizabeth:
statement
Crunch Ranjani (she/her):
on.
Tricia Elizabeth:
is
Crunch Ranjani (she/her):
So I’m
Tricia Elizabeth:
about
Crunch Ranjani (she/her):
going to go ahead and
Tricia Elizabeth:
getting
Crunch Ranjani (she/her):
turn it back
Tricia Elizabeth:
to know you.
Crunch Ranjani (she/her):
on.
Tricia Elizabeth:
So
Crunch Ranjani (she/her):
So I’m going to
Tricia Elizabeth:
I
Crunch Ranjani (she/her):
go
Tricia Elizabeth:
would
Crunch Ranjani (she/her):
ahead and
Tricia Elizabeth:
almost
Crunch Ranjani (she/her):
turn
Tricia Elizabeth:
think
Crunch Ranjani (she/her):
it back
Tricia Elizabeth:
that
Crunch Ranjani (she/her):
on. So
Tricia Elizabeth:
it would
Crunch Ranjani (she/her):
I’m going
Tricia Elizabeth:
make
Crunch Ranjani (she/her):
to go ahead
Tricia Elizabeth:
more
Crunch Ranjani (she/her):
and
Tricia Elizabeth:
sense
Crunch Ranjani (she/her):
turn it back
Tricia Elizabeth:
for
Crunch Ranjani (she/her):
on. So I’m
Tricia Elizabeth:
it
Crunch Ranjani (she/her):
going
Tricia Elizabeth:
to go
Crunch Ranjani (she/her):
to go ahead
Tricia Elizabeth:
to your
Crunch Ranjani (she/her):
and turn
Tricia Elizabeth:
about
Crunch Ranjani (she/her):
it back
Tricia Elizabeth:
page. Daniel, what do you think about that?
We Rock DM:
I mean, I,
Crunch Ranjani (she/her):
on. So I’m going to go ahead and turn it back on. So I’m
We Rock DM:
you know, the yes is a reference
Crunch Ranjani (she/her):
going to
We Rock DM:
to
Crunch Ranjani (she/her):
go ahead
We Rock DM:
the
Crunch Ranjani (she/her):
and
We Rock DM:
question,
Crunch Ranjani (she/her):
turn it back on. So I’m
We Rock DM:
are you
Crunch Ranjani (she/her):
going
We Rock DM:
ready?
Crunch Ranjani (she/her):
to go ahead and turn
We Rock DM:
So
Crunch Ranjani (she/her):
it back on.
We Rock DM:
clearly she wants to get them signed up, but going to the services page feels a little disjointed. The question was, are you ready? They say, yes. You don’t want to send them somewhere else to learn more, learn more. They’re ready. Right. So send them to a sign
Crunch Ranjani (she/her):
Okay.
We Rock DM:
me up right now page or something like that, right? You see this subscribe thing, by the way, this is a much cleaner subscribe than the pop-up window. So yeah, I feel like if you have a call to action on your homepage that says, are you ready? Yes, let’s do it, right? That could be the call to action. They click that, it needs to go to contact you, like to sign up. If they want to learn more, then
Crunch Ranjani (she/her):
Okay.
We Rock DM:
that’s where you take them to the services that you offer, right?
Crunch Ranjani (she/her):
That makes sense.
Tricia Elizabeth:
Yeah, maybe.
Crunch Ranjani (she/her):
Okay.
Tricia Elizabeth:
And I see that you’re taking people to your content services page because you have a lot of different offerings. I can see why you did that now because you don’t know exactly where to send. They need to learn a little bit more before they sign up. So I see why you did that.
Crunch Ranjani (she/her):
Yeah.
Tricia Elizabeth:
I don’t know. Just think about all your CTA buttons on your home page because you also. all your other buttons go to that page too. They all go there, right?
We Rock DM:
Well, and so I don’t want to go too far off focus, but while we’re here, you know, we talked about the alt text is for screen readers and the visually impaired, but visually impaired aren’t always using screen readers. They’re just impaired, right? So we have this text
Crunch Ranjani (she/her):
Right.
We Rock DM:
that’s a fair contribution,
Crunch Ranjani (she/her):
Mm-hmm.
We Rock DM:
a red background, it is totally inaccessible. Right?
Crunch Ranjani (she/her):
Uh-huh.
Tricia Elizabeth:
Yeah.
We Rock DM:
I cannot see that. Even though
Crunch Ranjani (she/her):
Yep.
We Rock DM:
I’m visual, I can’t read that. So we
Crunch Ranjani (she/her):
Yep.
We Rock DM:
need to come up with a new color that, I mean, it could just be white with an underline. Right? That’s how we identify
Crunch Ranjani (she/her):
Mm-hmm.
We Rock DM:
links is through underlines. So whatever it is, or maybe that’s a definition, I don’t know. you know, a light box or modal window or something like that, depending on how your website’s built, that definition pulls through when they’re hovering on it and then disappears when they stop hovering. There are many different ways to peel that potato, but the problem
Crunch Ranjani (she/her):
I’m not sure if you can hear me.
We Rock DM:
that we have is the color
Crunch Ranjani (she/her):
I’m not sure if you can hear me.
We Rock DM:
is a miss. It has to be
Crunch Ranjani (she/her):
I’m not sure if you can hear me.
We Rock DM:
something else, okay?
Crunch Ranjani (she/her):
I’m not sure if you can hear me. I’m not sure if you can hear me.
We Rock DM:
You do have
Crunch Ranjani (she/her):
I’m not sure if you can hear me.
We Rock DM:
lots of different services.
Crunch Ranjani (she/her):
I’m not sure if you can hear me.
We Rock DM:
So
Crunch Ranjani (she/her):
I’m not sure if you can hear me.
We Rock DM:
I now think I better understand
Crunch Ranjani (she/her):
I’m not sure if you can hear me.
We Rock DM:
Tricia’s hesitancy
Crunch Ranjani (she/her):
I’m not sure if you can hear me.
We Rock DM:
to have
Crunch Ranjani (she/her):
I’m not sure if you can hear me.
We Rock DM:
anything that takes you to the services
Crunch Ranjani (she/her):
I’m not sure if you can hear me.
We Rock DM:
or rather
Crunch Ranjani (she/her):
I’m not sure if you can hear me.
We Rock DM:
the yes, let’s do this
Crunch Ranjani (she/her):
I’m not sure if you can hear me.
We Rock DM:
because which service are they signing
Crunch Ranjani (she/her):
Mm-hmm.
We Rock DM:
up for, right?
Tricia Elizabeth:
Mm-hmm.
Crunch Ranjani (she/her):
Mm-hmm. Mm-hmm. Mm-hmm.
We Rock DM:
Are you
Crunch Ranjani (she/her):
Mm-hmm.
We Rock DM:
ready
Crunch Ranjani (she/her):
Mm-hmm. Mm-hmm.
We Rock DM:
to
Crunch Ranjani (she/her):
Mm-hmm.
We Rock DM:
finally
Crunch Ranjani (she/her):
Mm-hmm. Mm-hmm.
We Rock DM:
hand
Crunch Ranjani (she/her):
Mm-hmm. Mm-hmm.
We Rock DM:
over?
Crunch Ranjani (she/her):
Mm-hmm.
We Rock DM:
Absolutely.
Crunch Ranjani (she/her):
Mm-hmm.
We Rock DM:
Okay, so here are 15 different ways that you could hand over which one. Now
Crunch Ranjani (she/her):
Mm-hmm.
We Rock DM:
I have a decision overload,
Crunch Ranjani (she/her):
Mm-hmm. Mm-hmm. Mm-hmm. Mm-hmm.
We Rock DM:
right?
Crunch Ranjani (she/her):
Mm-hmm. Mm-hmm. Mm-hmm. Mm-hmm. Mm-hmm.
We Rock DM:
many options. If we want them to take that action, maybe in the form completion where they add their email and their phone number and their name, you could ask what service they want. Is this an e-commerce platform?
Crunch Ranjani (she/her):
Mm-hmm,
We Rock DM:
Are you
Crunch Ranjani (she/her):
that’s
We Rock DM:
actually
Crunch Ranjani (she/her):
included,
We Rock DM:
selling
Crunch Ranjani (she/her):
yeah.
We Rock DM:
on this? No. So the
Crunch Ranjani (she/her):
No,
We Rock DM:
buy now is probably a little bit misleading
Crunch Ranjani (she/her):
no.
We Rock DM:
because that tells me that I can buy it and then I’m gonna have to reach out to you to buy it. So that’s not actually…
Crunch Ranjani (she/her):
With the
We Rock DM:
Thanks
Crunch Ranjani (she/her):
planning.
We Rock DM:
for watching!
Crunch Ranjani (she/her):
Actually, that’s not true.
We Rock DM:
Okay.
Crunch Ranjani (she/her):
With the content planning services or like not services, content planning is a digital product and they can buy it now when they click the buy now button it takes them to a strike page
Tricia Elizabeth:
Yeah,
Crunch Ranjani (she/her):
for them
Tricia Elizabeth:
I
Crunch Ranjani (she/her):
to
Tricia Elizabeth:
saw
Crunch Ranjani (she/her):
input
Tricia Elizabeth:
that.
Crunch Ranjani (she/her):
their credit card details.
We Rock DM:
Okay,
Crunch Ranjani (she/her):
So
We Rock DM:
so
Crunch Ranjani (she/her):
it is
We Rock DM:
it is
Crunch Ranjani (she/her):
a buy now
We Rock DM:
e-commerce
Crunch Ranjani (she/her):
button.
We Rock DM:
to a certain degree then. You do have some, okay.
Crunch Ranjani (she/her):
Just that one
Tricia Elizabeth:
Okay,
Crunch Ranjani (she/her):
thing.
Tricia Elizabeth:
crunch.
We Rock DM:
So yeah, go ahead, Tricia.
Tricia Elizabeth:
I just realized, look, I was looking at your website during this conversation, trying to figure out what I would do, what I would recommend from a UX, UI design perspective. This is what I think. So because you do have these different services, you have content planning, right? And you have content writing. Those are your two buckets.
Crunch Ranjani (she/her):
Mm-hmm.
Tricia Elizabeth:
So maybe what you should
Crunch Ranjani (she/her):
Mm-hmm.
Tricia Elizabeth:
do on your homepage
Crunch Ranjani (she/her):
Yes.
Tricia Elizabeth:
is create two buckets for each click to those different sections. your content writing services a little bit in one block on your website and underneath that you’re gonna have a section that talks about your other service which is the content planning. So you can kind of think of your homepage as the table of contents to your book. You want everybody to see a little bit of a snippet of everything you do and you can direct them to other places on your website.
We Rock DM:
And
Tricia Elizabeth:
So that’s what I would suggest.
We Rock DM:
from a user experience, I shouldn’t have to click services to go to a services page to then click content planning. I should be able
Tricia Elizabeth:
Yeah.
We Rock DM:
to hover over services and have content planning or content writing as an option.
Crunch Ranjani (she/her):
Okay. Okay.
We Rock DM:
And then I can
Tricia Elizabeth:
Exactly.
We Rock DM:
choose the one that I wish to
Crunch Ranjani (she/her):
Okay.
We Rock DM:
choose, right?
Tricia Elizabeth:
Exactly. Yeah, like I’m not sure you even, yes, exactly what Daniel said. Theoretically, I don’t know if you even need this top level services page. You could just have that be a static nav item that linked to the two services. Does that make sense? Because more or less this page is just another page that
Crunch Ranjani (she/her):
Okay.
Tricia Elizabeth:
they have to click through. I don’t know, just something
We Rock DM:
Like
Tricia Elizabeth:
to think about.
We Rock DM:
what are you telling me on the content services page that I can’t figure out from the names, content planning, content writing? Do I
Tricia Elizabeth:
Yeah.
We Rock DM:
need it? And maybe I do. And maybe we’ll find that by providing
Crunch Ranjani (she/her):
Okay.
We Rock DM:
me the opportunity through a dropdown, I can click where I want to go or I can click services and come learn more about the services. little bit, probably more than 50 words, you probably
Crunch Ranjani (she/her):
Okay.
We Rock DM:
want 200 words about the different services and a little bit more content about content planning, a little bit more about content writing, or that’s all incorporated into the above the card space, right? That guides me a little bit towards that direction a little bit better. So yeah, it just feels super
Crunch Ranjani (she/her):
Okay.
We Rock DM:
light. Does this
Tricia Elizabeth:
that you on your homepage, you’ve already started doing this with some of the other text blurbs you have. You’ve already started doing this. So you could instead
Crunch Ranjani (she/her):
I’m not sure if I’m going to be able to do this.
Tricia Elizabeth:
of just having this button that keeps
Crunch Ranjani (she/her):
I’m not sure if I’m going to be able to do this.
Tricia Elizabeth:
sending people the services page, have
Crunch Ranjani (she/her):
I’m not sure if I’m going to be able to do this.
Tricia Elizabeth:
it go to, fill it out a little bit
Crunch Ranjani (she/her):
I’m not sure if I’m going to be able to do this.
Tricia Elizabeth:
more so it makes it obvious which
Crunch Ranjani (she/her):
I’m not sure if I’m going to be able to do this.
Tricia Elizabeth:
service you’re talking about and
Crunch Ranjani (she/her):
I’m not sure if I’m going to be able to do this.
Tricia Elizabeth:
then yes have that button linked
Crunch Ranjani (she/her):
I’m not sure if I’m going to be able to do this.
Tricia Elizabeth:
directly to that service.
Crunch Ranjani (she/her):
I’m not sure if I’m going to be able to do this.
Tricia Elizabeth:
And I also think you should have a blue,
Crunch Ranjani (she/her):
I’m not sure if I’m going to be able to do this.
Tricia Elizabeth:
I see this is what I was
Crunch Ranjani (she/her):
I’m not sure if I’m going to be able to do this.
Tricia Elizabeth:
getting what that with your top
Crunch Ranjani (she/her):
I’m not sure if I’m going to be able to do this.
Tricia Elizabeth:
call out.
Crunch Ranjani (she/her):
I’m not sure if I’m going to be able to do this.
Tricia Elizabeth:
To me, I feel
Crunch Ranjani (she/her):
I’m not sure if I’m going to be able to do this.
Tricia Elizabeth:
you’ve got a picture of you here, right?
Crunch Ranjani (she/her):
I’m
Tricia Elizabeth:
And you’re introducing who you are. I do think somewhere on your home page, you should be having something that links to your about page. That’s really important to people. So maybe it’s not the top,
Crunch Ranjani (she/her):
Okay. Okay.
Tricia Elizabeth:
maybe it’s not here in the top, but have a button that goes to your about. I think that’s important. I did also want to say
Crunch Ranjani (she/her):
Okay.
Tricia Elizabeth:
I do really like on your contact page how many different ways you have given people to contact you. That’s great because a lot of people don’t, you know, maybe they’re not comfortable filling out a form or they just want to call you. Well, you have the schedule of chat, right? I love that. That’s great. So, kudos to your contact page. You’ve got some good things going on here.
We Rock DM:
Yeah. So one last thing. I don’t know your pricing structure. So I’m going to do some spitballing real quick. Okay. Let’s say you’re charging 50 cents a word, which is
Crunch Ranjani (she/her):
Okay.
We Rock DM:
a fair, sometimes low, sometimes high. You know, I’ve charged a dollar a word at one point in time. Maybe for math sake, let’s charge a dollar a word. and your clients are hiring you to create 2,000 words a week. Right? That’s potentially $8,000
Crunch Ranjani (she/her):
Okay.
We Rock DM:
a week from a client. Span that over a year, that’s a lot. $400,000, something like that. That’s a lot of money.
Crunch Ranjani (she/her):
Okay.
We Rock DM:
Your website doesn’t look the part. Right from a user interface. It doesn’t look luxury So my guess is you’re not charging a dollar a
Crunch Ranjani (she/her):
Okay.
We Rock DM:
word you’re charging 25 cents a word and so we’re we’re getting a fraction of that that generated income Ironically if you had a slightly more professional looking website you might be able to charge more
Crunch Ranjani (she/her):
Uh huh. Uh
We Rock DM:
and people would expect it. So we need to make sure
Crunch Ranjani (she/her):
huh. Uh
We Rock DM:
that
Crunch Ranjani (she/her):
huh.
We Rock DM:
what we are charging is consistent with what we are showing. Now, on the homepage,
Crunch Ranjani (she/her):
Uh huh.
We Rock DM:
I believe it was, we have this list of as featured on. Are there genuinely one, two, three, four, five, six, seven, eight, nine, ten, eleven, twelve, like 20 different blurbs in here?
Crunch Ranjani (she/her):
Podcasts Yes. I think
Tricia Elizabeth:
I
Crunch Ranjani (she/her):
so.
Tricia Elizabeth:
was just looking at that too.
We Rock DM:
With that amount of content, it warrants its own page. It doesn’t
Tricia Elizabeth:
Yeah, it
We Rock DM:
need
Tricia Elizabeth:
does.
We Rock DM:
to be here, right? Here on the homepage as featured on, who in the world is gonna scroll through this many things to try and find the thing? If this is just social proof, right? But I can click it and I can go to that space. So it’s not just social proof, it’s interactive. And by the way,
Tricia Elizabeth:
Thanks for watching!
We Rock DM:
ironically, It didn’t open in a new tab. It opened in the same tab. So we’ve got to flip the strategy here. But I would put all of this on its own dedicated page. I might take
Tricia Elizabeth:
Yeah.
We Rock DM:
the top three or four, kind of like what you’ve done with the testimonials and include them here as social proof and then a link to other podcasts you’ve been featured on or what have you. If there’s that much content, I mean, it needs its own page easily.
Tricia Elizabeth:
Crunch, this is your portfolio. I just
We Rock DM:
Yeah.
Tricia Elizabeth:
realized this is your client work. This needs
We Rock DM:
Well…
Tricia Elizabeth:
its own top nav item.
We Rock DM:
No.
Crunch Ranjani (she/her):
That’s not really my portfolio.
We Rock DM:
No.
Crunch Ranjani (she/her):
That’s not work I’ve done. That’s podcasts I’ve been,
Tricia Elizabeth:
But
We Rock DM:
Right.
Tricia Elizabeth:
aren’t some of
Crunch Ranjani (she/her):
that
Tricia Elizabeth:
these
Crunch Ranjani (she/her):
I’ve
Tricia Elizabeth:
articles
Crunch Ranjani (she/her):
appeared
Tricia Elizabeth:
that
Crunch Ranjani (she/her):
on.
Tricia Elizabeth:
you’ve written, maybe I was reading. OK, that’s what I was looking
Crunch Ranjani (she/her):
Some
Tricia Elizabeth:
at.
Crunch Ranjani (she/her):
of
Tricia Elizabeth:
I
Crunch Ranjani (she/her):
these,
Tricia Elizabeth:
was looking
Crunch Ranjani (she/her):
yeah.
Tricia Elizabeth:
at the actual articles that you’ve written. That that that’s work, right?
We Rock DM:
And
Tricia Elizabeth:
Examples of your work.
We Rock DM:
I do think that you
Crunch Ranjani (she/her):
Yeah.
We Rock DM:
should have a portfolio, but my guess is that you’re more often than not a ghostwriter. And so
Crunch Ranjani (she/her):
Mm-hmm.
We Rock DM:
you either have some kind of
Crunch Ranjani (she/her):
Mm-hmm.
We Rock DM:
NDA
Crunch Ranjani (she/her):
Mm-hmm. Mm-hmm. Mm-hmm. Mm-hmm. Mm-hmm. Mm-hmm.
We Rock DM:
or
Crunch Ranjani (she/her):
Mm-hmm. Mm-hmm. Mm-hmm.
We Rock DM:
what have you, in which case I would still write about the experience.
Crunch Ranjani (she/her):
Mm-hmm.
We Rock DM:
I was thinking about this last night.
Crunch Ranjani (she/her):
Mm-hmm. Mm-hmm. Mm-hmm. Mm-hmm. Mm-hmm. Mm-hmm. Mm-hmm.
We Rock DM:
Were
Crunch Ranjani (she/her):
Mm-hmm. Mm-hmm.
We Rock DM:
this me, I would reach out to those clients that I did the ghostwriting for. say I really want to write a case study about this article. I’m not going to mention any names. I’m not even going to link to it unless you want me to for a backlink, you know, SEO juice kind of reason. But I want to talk about the article and the success that hopefully I’ve generated for your company through traffic to your website. Can you share any statistics with me about this page in general and in particular how this page compares to other blogs like this one, this one, this one that I didn’t write, right? For my case study. Now if it’s been a long time since you’ve had this business relationship with them, they probably don’t have the tools or the tech team to go and pull that data or the time or manpower, human power, resources. will. And if you could get three or four of the hundreds of things that you’ve written in the past to build case studies on, do it. That will go so much further than social
Crunch Ranjani (she/her):
Yeah,
We Rock DM:
proof.
Crunch Ranjani (she/her):
I actually just scheduled a few case
We Rock DM:
Right.
Crunch Ranjani (she/her):
study interviews for
We Rock DM:
Perfect.
Crunch Ranjani (she/her):
like next week and a week after so
Tricia Elizabeth:
Very
We Rock DM:
Perfect.
Tricia Elizabeth:
cool.
Crunch Ranjani (she/her):
I’m
Tricia Elizabeth:
Yeah,
Crunch Ranjani (she/her):
working
Tricia Elizabeth:
that’s a
Crunch Ranjani (she/her):
on
Tricia Elizabeth:
really
Crunch Ranjani (she/her):
that.
Tricia Elizabeth:
good idea. Yeah, there’s some great, I’m sitting here looking through all these links you have, and there’s some great stuff here. I agree with Daniel. You need to have this on its own page and maybe organize it by, that these are
Crunch Ranjani (she/her):
OK.
Tricia Elizabeth:
articles I’ve written, these are podcasts that I’ve been a guest on, right? Organize it on the page into different categories of what these things are. It’s getting hidden, yeah.
Crunch Ranjani (she/her):
Question. Where should it live? Like in the nav bar? Like
We Rock DM:
portfolio
Crunch Ranjani (she/her):
where’s a good place to put it? Like, would
We Rock DM:
case
Crunch Ranjani (she/her):
that
We Rock DM:
studies.
Crunch Ranjani (she/her):
be under
We Rock DM:
No,
Crunch Ranjani (she/her):
like about
We Rock DM:
it should
Crunch Ranjani (she/her):
me?
We Rock DM:
have its
Crunch Ranjani (she/her):
So
We Rock DM:
own.
Crunch Ranjani (she/her):
like add a new one.
Tricia Elizabeth:
It should. There’s a lot of
We Rock DM:
Yeah.
Tricia Elizabeth:
good stuff here.
Crunch Ranjani (she/her):
Okay.
We Rock DM:
Crunch, if I’m looking
Crunch Ranjani (she/her):
Okay.
We Rock DM:
to hire you, and by the way, I totally would, if
Tricia Elizabeth:
I know,
We Rock DM:
I had the
Tricia Elizabeth:
me
We Rock DM:
money.
Tricia Elizabeth:
too.
We Rock DM:
You’re very talented, right? If I
Tricia Elizabeth:
Yes.
We Rock DM:
were looking to hire you, I’d wanna see what you’ve done, right? So we’ve got
Tricia Elizabeth:
Yeah.
We Rock DM:
our clients that we’ve almost
Crunch Ranjani (she/her):
Right.
We Rock DM:
signed, sealed and delivered and they’re like,
Crunch Ranjani (she/her):
I’m going to be a little bit of a little bit of a little
We Rock DM:
I mean,
Tricia Elizabeth:
Ha!
We Rock DM:
just go to our website. But they’re going to ask for it, so we need to have it prepped and ready. And it’s also an opportunity for the new clients, when they sign on, to hope and expect to be made a case study out of themselves as well. And I would…
Crunch Ranjani (she/her):
Okay. So the case study should go into the portfolio
We Rock DM:
You know how we said
Crunch Ranjani (she/her):
kind of tab
We Rock DM:
services
Crunch Ranjani (she/her):
on the,
We Rock DM:
and then content planning,
Crunch Ranjani (she/her):
and
We Rock DM:
content
Crunch Ranjani (she/her):
fit into
We Rock DM:
writing,
Crunch Ranjani (she/her):
that. Uh-huh.
We Rock DM:
portfolio, case studies, and podcasts, and whatever.
Crunch Ranjani (she/her):
Okay.
Tricia Elizabeth:
And I’m trying to think of what that top nav might look
Crunch Ranjani (she/her):
Okay.
Tricia Elizabeth:
like for you because I realize, like you said, some of these articles have you written, but also you’re a guest on some podcasts. There’s different types
Crunch Ranjani (she/her):
Mm-hmm.
Tricia Elizabeth:
of
Crunch Ranjani (she/her):
Mm-hmm.
Tricia Elizabeth:
media.
Crunch Ranjani (she/her):
Mm-hmm. Mm-hmm. Mm-hmm. Mm-hmm. Mm-hmm. Mm-hmm. Mm-hmm. Mm-hmm.
Tricia Elizabeth:
Geez, maybe
Crunch Ranjani (she/her):
Mm-hmm.
Tricia Elizabeth:
even, maybe if
Crunch Ranjani (she/her):
Mm-hmm. Mm-hmm. Mm-hmm.
Tricia Elizabeth:
it’s
Crunch Ranjani (she/her):
Mm-hmm.
Tricia Elizabeth:
even
Crunch Ranjani (she/her):
Mm-hmm.
Tricia Elizabeth:
media. I don’t know, Daniel, what do you think that top nav should say?
We Rock DM:
Well.
Tricia Elizabeth:
I’m not sure portfolio works in her case.
We Rock DM:
So for the podcasts, portfolio doesn’t work.
Tricia Elizabeth:
Yeah.
We Rock DM:
For the case studies, that would work.
Crunch Ranjani (she/her):
Mm-hmm.
We Rock DM:
And
Crunch Ranjani (she/her):
Mm-hmm.
We Rock DM:
if
Crunch Ranjani (she/her):
Mm-hmm.
We Rock DM:
you
Crunch Ranjani (she/her):
Mm-hmm. Mm-hmm. Mm-hmm. Mm-hmm. Mm-hmm.
We Rock DM:
are
Crunch Ranjani (she/her):
Mm-hmm.
We Rock DM:
doing any other kind of case study, feels very. Academic, right? So if you’re doing something that’s not quite as academic. Right, yeah,
Crunch Ranjani (she/her):
client
We Rock DM:
success
Crunch Ranjani (she/her):
success
We Rock DM:
stories.
Crunch Ranjani (she/her):
stories.
We Rock DM:
Absolutely, that’s a good one. But like media, media could be podcasts, could be blog. Your blog could be separated into business and casual. And so the casual is more about self. The business is more about professional.
Crunch Ranjani (she/her):
Okay. Need to write this down. Uh huh.
We Rock DM:
And so we’re limiting how much we 15 different nav items in the top, we need to structure it in a way that is logical, simple, easy to navigate, and also doesn’t take up all your real estate, because then it’s going to wrap, and we really don’t want it to wrap. Although
Tricia Elizabeth:
Yeah.
We Rock DM:
saying that, I have
Crunch Ranjani (she/her):
I’m not sure.
We Rock DM:
a website that wraps. So whatever.
Crunch Ranjani (she/her):
I’m not sure.
We Rock DM:
Design is just
Crunch Ranjani (she/her):
I’m not sure.
We Rock DM:
a thing.
Crunch Ranjani (she/her):
I’m not sure.
We Rock DM:
But yeah, I feel like
Crunch Ranjani (she/her):
I’m not sure.
We Rock DM:
success
Crunch Ranjani (she/her):
I’m not sure.
We Rock DM:
stories is probably the right word.
Crunch Ranjani (she/her):
I’m not sure. I’m not sure.
Tricia Elizabeth:
Yes, I like
We Rock DM:
Then
Tricia Elizabeth:
that or
Crunch Ranjani (she/her):
I’m not sure.
We Rock DM:
media
Tricia Elizabeth:
yeah.
We Rock DM:
could be
Crunch Ranjani (she/her):
I’m not sure.
We Rock DM:
multimedia, but just media,
Crunch Ranjani (she/her):
I’m not sure.
We Rock DM:
blogs, blog could have
Crunch Ranjani (she/her):
I’m not sure.
We Rock DM:
a separate fly out, like we said, and podcasts
Crunch Ranjani (she/her):
I’m not sure.
We Rock DM:
and anything else.
Crunch Ranjani (she/her):
I’m not sure.
We Rock DM:
It could link
Tricia Elizabeth:
What
We Rock DM:
to
Tricia Elizabeth:
about
We Rock DM:
your
Tricia Elizabeth:
them?
We Rock DM:
LinkedIn articles
Crunch Ranjani (she/her):
Okay.
We Rock DM:
that are maybe different to your blogs. Who knows?
Tricia Elizabeth:
What if the word was work? Because
Crunch Ranjani (she/her):
Okay.
Tricia Elizabeth:
she has all of her nav items right now, or one
We Rock DM:
Yeah.
Tricia Elizabeth:
word, very simple, right? What if the word was work? Work. And then you click on work, and then again, it was broken down into those different categories, right? Yeah.
Crunch Ranjani (she/her):
That makes sense. So instead of portfolio to have like work
Tricia Elizabeth:
I feel like.
Crunch Ranjani (she/her):
as a top nav button and then case study and writing samples and like other articles I’ve written
Tricia Elizabeth:
Yeah,
Crunch Ranjani (she/her):
go
Tricia Elizabeth:
I feel
Crunch Ranjani (she/her):
under
Tricia Elizabeth:
like
Crunch Ranjani (she/her):
that
Tricia Elizabeth:
that
Crunch Ranjani (she/her):
section.
Tricia Elizabeth:
word works for you.
Crunch Ranjani (she/her):
Okay.
Tricia Elizabeth:
That’s the one I would maybe try.
Crunch Ranjani (she/her):
Okay. Okay. And then media would have the personal blog, the business blog, the podcast
We Rock DM:
Yeah.
Crunch Ranjani (she/her):
appearances
We Rock DM:
Yes.
Crunch Ranjani (she/her):
and any guest
We Rock DM:
Yeah.
Crunch Ranjani (she/her):
articles
Tricia Elizabeth:
Yeah.
Crunch Ranjani (she/her):
or whatever else that’s
We Rock DM:
Yep.
Crunch Ranjani (she/her):
not
Tricia Elizabeth:
Yeah.
Crunch Ranjani (she/her):
work that I’ve done
Tricia Elizabeth:
Yeah.
Crunch Ranjani (she/her):
for other people
Tricia Elizabeth:
I like that word for
Crunch Ranjani (she/her):
with
Tricia Elizabeth:
you.
Crunch Ranjani (she/her):
money.
Tricia Elizabeth:
Work and then the subcategories
Crunch Ranjani (she/her):
Okay.
Tricia Elizabeth:
like we talked
We Rock DM:
And
Tricia Elizabeth:
about.
We Rock DM:
I don’t think that resources needs to take
Crunch Ranjani (she/her):
Okay.
We Rock DM:
up this prime real estate. Resources might
Tricia Elizabeth:
Yeah.
We Rock DM:
be movable under probably media. Under
Tricia Elizabeth:
Yeah.
Crunch Ranjani (she/her):
Media.
We Rock DM:
media.
Tricia Elizabeth:
Yeah.
Crunch Ranjani (she/her):
Okay.
We Rock DM:
Because you might be getting some kind of affiliate kickback, I don’t know, from one of these options. OK.
Crunch Ranjani (she/her):
These are all mine.
We Rock DM:
Then
Crunch Ranjani (she/her):
The
We Rock DM:
media,
Crunch Ranjani (she/her):
freebies
Tricia Elizabeth:
Με…
Crunch Ranjani (she/her):
delete
We Rock DM:
then
Crunch Ranjani (she/her):
magnets.
Tricia Elizabeth:
Γεια!
We Rock DM:
media makes most sense. And
Tricia Elizabeth:
Yeah.
We Rock DM:
instead of calling them resources,
Crunch Ranjani (she/her):
Okay.
We Rock DM:
call them freebies.
Tricia Elizabeth:
Yeah.
We Rock DM:
Let people know
Tricia Elizabeth:
Yeah.
We Rock DM:
like what’s on the box is inside
Crunch Ranjani (she/her):
Okay.
We Rock DM:
it.
Tricia Elizabeth:
Yes,
Crunch Ranjani (she/her):
Okay.
Tricia Elizabeth:
that is a confusing word actually. Resources, that doesn’t feel like it’s attached to you. So
We Rock DM:
Mm-hmm.
Tricia Elizabeth:
if it’s your resource, it’s your freebie, yeah, make it sound like it’s something you’re giving people that you wrote, which you did,
Crunch Ranjani (she/her):
Okay.
We Rock DM:
Yeah.
Crunch Ranjani (she/her):
Okay. Okay.
Tricia Elizabeth:
which is kind of awesome.
We Rock DM:
So Crunch, that
Crunch Ranjani (she/her):
Okay. Okay.
We Rock DM:
terrible time of having
Crunch Ranjani (she/her):
Cool.
We Rock DM:
to close this down is upon us. But before we stop, I want to say a couple things. One, it’s been a pleasure having you on the show.
Tricia Elizabeth:
Yes.
We Rock DM:
Two, our conversation doesn’t
Crunch Ranjani (she/her):
Thank you
We Rock DM:
stop
Crunch Ranjani (she/her):
for having
We Rock DM:
here.
Crunch Ranjani (she/her):
me.
We Rock DM:
We have the Discord channel. Please reach out, especially after you’ve updated the content on your website on the hero section of your website, if you go that direction, let us know so
Crunch Ranjani (she/her):
Okay.
We Rock DM:
that we can check it out. Because
Tricia Elizabeth:
Hmm.
We Rock DM:
your successes are, I mean, kind of our successes too, right?
Crunch Ranjani (she/her):
Your case studies, your client
We Rock DM:
Well, we
Crunch Ranjani (she/her):
success
We Rock DM:
want to just
Crunch Ranjani (she/her):
stories.
We Rock DM:
share with it. The reason we’re doing this podcast primarily is because we enjoy helping others. We like getting paid to do it. Yay. We’re just dumb lucky that people pay us to do this fun stuff, right? So paid or not, we enjoy
Crunch Ranjani (she/her):
I’m
We Rock DM:
this.
Crunch Ranjani (she/her):
sorry.
We Rock DM:
So
Crunch Ranjani (she/her):
I’m sorry. I’m sorry. I’m sorry. I’m sorry.
We Rock DM:
this
Crunch Ranjani (she/her):
I’m sorry.
We Rock DM:
conversation
Crunch Ranjani (she/her):
I’m sorry.
We Rock DM:
hasn’t
Crunch Ranjani (she/her):
I’m sorry. I’m
We Rock DM:
stopped.
Crunch Ranjani (she/her):
sorry.
We Rock DM:
The podcast will end, but we want to keep our conversation alive with you. And secondly, you know, I don’t know where I’m at. I’ve lost track. We want you to be successful. To that end, what is it that you, what kind of advice do you have to offer to others who may need help like you have, but aren’t yet ready to commit to hiring a professional? What can they do?
Crunch Ranjani (she/her):
Great question. I think my biggest tip for anybody who is running a business online or offline even, I guess, is to show up consistently for your people, right? And I think people often get confused when you say consistently showing up and they think that you have to be
Tricia Elizabeth:
Mm-hmm.
Crunch Ranjani (she/her):
constantly online. But consistency and constantly are not the same. You can be consistent without constantly spending every minute on social media, for example, or, you know, emailing your folks, whatever, right? But consistency is important. Like, and I think to do that, what you need to do is to figure out a rhythm or a cadence
We Rock DM:
BOOM
Crunch Ranjani (she/her):
or a strategy that works for you and your lifestyle. Like whether you’re a mom of six kids or you run like a multi-billion dollar business, like There are certain limits on your time, right? Like you don’t have every single
Tricia Elizabeth:
Thanks for watching!
Crunch Ranjani (she/her):
moment to be spending online. So find out whether like it means, consistency to you means showing up once a month
We Rock DM:
you
Crunch Ranjani (she/her):
with a kick-ass email newsletter and a blog post
We Rock DM:
I’m not sure if you can hear me.
Crunch Ranjani (she/her):
and a social media post directing
We Rock DM:
I’m not sure if you can hear me.
Crunch Ranjani (she/her):
people to that blog post. Or
We Rock DM:
I’m not sure if you can hear me.
Crunch Ranjani (she/her):
maybe for you, it’s showing up three times a week
We Rock DM:
I’m not sure if you can hear me.
Crunch Ranjani (she/her):
on LinkedIn because you can
We Rock DM:
I’m not sure if you can hear me.
Crunch Ranjani (she/her):
spend 15 minutes writing a post and engaging
We Rock DM:
I’m not sure if you can hear me.
Crunch Ranjani (she/her):
with people on LinkedIn in that 15
We Rock DM:
I’m not sure if you can hear me.
Crunch Ranjani (she/her):
minutes every single day. Whatever it
We Rock DM:
I’m not sure if you can hear me.
Crunch Ranjani (she/her):
is. that works for you, find
We Rock DM:
I’m not sure if you can hear me.
Crunch Ranjani (she/her):
that and stick to it
We Rock DM:
I’m not sure if you can hear me.
Crunch Ranjani (she/her):
consistently
We Rock DM:
I’m not sure if you can hear me.
Crunch Ranjani (she/her):
so that people know you and
We Rock DM:
I’m not sure if you can hear me.
Crunch Ranjani (she/her):
get to know that you are a person
We Rock DM:
I’m not sure if you can hear me.
Crunch Ranjani (she/her):
who shows up regularly and that they
We Rock DM:
I’m not sure if you can hear me.
Crunch Ranjani (she/her):
can depend on you to come through every single week on Tuesday at 2 a.m., whatever it is, whatever time your podcast drops or whatever. So I think that’s my biggest tip is to start doing it and do it over and over and over again because that’s the only way that you’re gonna get. the results that you
Tricia Elizabeth:
crunch.
Crunch Ranjani (she/her):
want to see in your business.
Tricia Elizabeth:
I love
Crunch Ranjani (she/her):
So
Tricia Elizabeth:
that
Crunch Ranjani (she/her):
that’s
Tricia Elizabeth:
advice
Crunch Ranjani (she/her):
my tip.
Tricia Elizabeth:
and you’re so right. I do think that it can be so easy to get frustrated in your business if sometimes it doesn’t feel like it’s working, you keep thinking do I have to keep doing this, but if you start seeing some results and like you said you can’t be everywhere all the time, so figure out the different methods that make sense for your business and just be consistent and keep going and soon people will start to expect that from you. That makes complete I love it.
We Rock DM:
And I mean, I feel like you’re talking to me because when I think
Tricia Elizabeth:
Yeah.
We Rock DM:
of consistency personally, I get overwhelmed because I do feel like that needs to be constant. And I don’t want to do anything constantly. Right. Um, and so even once a month, you’re absolutely right. As so that, that totally touches a nerve. Makes me feel uncomfortable. So it must be good advice. It must be good advice. So,
Tricia Elizabeth:
It’s very good advice.
We Rock DM:
yeah.
Tricia Elizabeth:
Yeah. So,
We Rock DM:
Again, Crunch Run, Johnny, thank you so much for joining us. We really appreciate you and we wish you the best of luck.
Tricia Elizabeth:
Yeah.
Crunch Ranjani (she/her):
Thank you so much for all your tips and advice.