Gay Gaddis

Gay gaddis home
Behind set webinar

Website, Digital Marketing & Social Media Redesign

Our goal for Gay Gaddis–an Austin-based public figure who started the advertising agency T3– was to design a website that reflects Gay’s personal brand and style combined with best UX/UI practices and SEO in mind. Her new website encourages visitors to explore all of Gay’s offerings and endeavors, including her book, painting collections, leadership programs, and Women Who Mean Business program at the University of Texas.

GayGaddis.com includes a new art gallery for her painting collections, a searchable media library to store her extensive collection of content (videos, articles, blog).

In addition to Gay’s new website, we also created new landing pages for her email newsletter campaigns, new hero images for her LinkedIn newsletters, templates and a style guide to be used for social media marketing, and an updated MailChimp newsletter template.

Key Metrics

Since launching both GayGaddis.com and GayGaddisArt,com, Gay has seen an significant increase website visits. We have also curated a digital marketing strategy primarily focused on Instagram, YouTube, and LinkedIn to drive traffic to her new websites.

  • Website performance: Users, new users and sessions for both websites are up by 10%. with an increase in total clicks, page views, and impressions. Additionally, bounce rate has dropped by 4%. Most impressively, impressions have increased 85% from the year prior. 
  • LinkedIn: We created a new LinkedIn business profile for Gay in Q1 of 2023, and it continues to grow. We incorporated a LinkedIn newsletter to help drive engagement. By the end of 2023, we have gained over 1000+ followers.
  • YouTube is Gay’s standout platform for 2023. Once we started posting “Shorts,” (videos 60 seconds or less) we witnessed an immediate jump in views (a 4,000% increase in one month!) 
  • Instagram: Reach and engagement are trending well-above the national averages, with our average engagement rate at 15% (average 5.2%) and our average reach at 13%, (the national average is around 12%.)
Gay gaddis llc website

Client Testimonial

I am so pleased with my website redesign. We have new landing pages for our social media and newsletter campaigns, and an extensive media library. The goal was to create an easy-to-navigate website that displays my artwork better with easy ways to purchase my work, and it does this beautifully!

Gay Gaddis, T3 Founder, Author & Artist