Website, Digital Marketing & Social Media Redesign
Our goal for Gay Gaddis–an Austin-based public figure who started the advertising agency T3– was to design a website that reflects Gay’s personal brand and style combined with best UX/UI practices and SEO in mind. Her new website encourages visitors to explore all of Gay’s offerings and endeavors, including her book, painting collections, leadership programs, and Women Who Mean Business program at the University of Texas.
GayGaddis.com includes a new art gallery for her painting collections, a searchable media library to store her extensive collection of content (videos, articles, blog).
After the initial website launch, Gay came to us with a secondary goal—to incorporate an e-commerce shop where she could sell her book, small paintings, and gift items through her website rather than linking off to a Square site. This would also allow us to improve the SEO, link to products from other articles and content on the website, and have landing pages to link to from her email newsletter.
Website Redesign Results
In addition to Gay’s new website, we also created new landing pages for her email newsletter campaigns, new hero images for her LinkedIn newsletters, templates and a style guide to be used for social media marketing, and an updated MailChimp newsletter template.
I am so pleased with my website redesign. We have new landing pages for our social media and newsletter campaigns, and an extensive media library. The goal was to create an easy-to-navigate website that displays my artwork better with easy ways to purchase my work, and it does this beautifully!Gay Gaddis, T3 Founder, Author & Artist
View the new website at www.gaygaddis.com.