Website Design, UX/UI, SEO

Our goal for Gay Gaddis was to design an easy-to-edit website that reflects her brand and style with best UX/UI practices and SEO in mind. We wanted to create a website that promotes visitors to the site to explore all of Gay’s offerings and endeavors, including her book, painting collections, leadership programs, and Women Who Mean Business program at the University of Texas. We also needed new landing pages for email newsletter campaigns and social media advertising.

The new website includes a new art gallery for her painting collections, a searchable media library to store her extensive collection of content (videos, articles, blog), and an ecommerce store for her gift items (coming soon!).

Results:

Gaygaddis.com is being discovered more easily in organic Google searches due to SEO improvements
We are seeing more traffic to the website from newsletter and social media campaigns, and we have implemented new ways to track performance and website metrics
Visitors can easily view her paintings collections and purchase her book and gift items
A beautiful website that reflects Gay’s professional and artistic style

Ecommerce:

After the initial website launch, Gay came to us with a secondary goal—to incorporate an ecommerce shop where she could sell her book, small paintings, and gift items through her website rather than linking off to a Square site. This would also allow us to improve the SEO, link to products from other articles and content on the website, and have landing pages to link to from her email newsletter.

>Visit Gay’s shop

CLIENT TESTIMONIAL
I am so pleased with my website redesign. We have new landing pages for our social media and newsletter campaigns, and an extensive media library. The goal was to create an easy-to-navigate website that displays my artwork better with easy ways to purchase my work, and it does this beautifully!
Gay Gaddis, T3 Founder, Author & Artist

View the new website at www.gaygaddis.com.