Praxis AI is an award-winning digital education & research company dedicated to using artificial intelligence to solve many of the world’s toughest problems, including climate change, inequality in education, cancer, hunger, cultural resilience, and global digital transformation.
Praxis AI solutions accomplish sustained personal and global change by empowering underserved students (HBCU and AIHEC, for example) with experiential online science education and data-intensive research. At the heart of the programs are digital credentials, employment assistance, an AI mentor named “Pria”, and the Praxis LXP platform.
Website Design & Branding
We collaborated to create a “story” in the hero animation that visually communicates how each offering works together to accomplish the Praxis mission statement…”Transform Yourself. Change the World.” Our design approach prioritizes simplicity and accessibility, while incorporating creative design elements to make the website visually appealing. We strategically placed design elements, such as a changing text carousel, to make the website easy to navigate and understand.
Next, we incorporated the Lottie animation technique to create visually appealing animations that conveyed the desired messaging in a creative and interactive way. We selected this animation technique for its ability to be easily integrated into our design, while maintaining a lightweight performance that would not compromise loading speed. This helps engage the visitor immediately – a key requirement to combat dwindling attention spans. The animations are segmented into smaller chunks, ensuring that the textual content is accessible to site visitors and search engines while maintaining its visual appeal.
To help “connect the dots” on all five Praxis AI synergistic solutions, we employed a caterpillar metaphor – one segment for each solutions. This design strategy effectively presents all our solutions in a clear and concise way while maintaining overall simplicity and accessibility. Plus, there is the added bonus of the student transforming into a butterfly and helping change the world! This also spurred the creation of the “Praxis Butterfly” that is being used as both a theme and a secondary logo on the website.
Performance & Accessibility Features
Incorporating a high level of accessibility features throughout the website was a top priority for us, ensuring that it meets the requirements of the World Wide Web Consortium (W3C) and AA Accessibility compliance standards.
This is evident in the website’s standout feature, the Accessibility widget, which provides users with a suite of accessibility options, including visual, hearing, and motor options. This feature significantly enhances the user experience for people with disabilities, while also providing all visitors with the ability to customize the website to suit their needs.
Also important in terms of website performance was the website’s Google Lighthouse score in which we hit the “green light” in all four buckets: performance, accessibility, SEO, and best practice criteria. Site’s are “graded” based on four buckets of criteria and rated 0 – 100. The higher the score out of 100, the better.
Praxis-ai.com has been nominated for a Stevie Award for Website Design.