Praxis AI is an award-winning digital education & research company dedicated to using artificial intelligence to solve many of the world’s toughest problems, including climate change, inequality in education, cancer, hunger, cultural resilience, and global digital transformation.
Praxis AI solutions accomplish sustained personal and global change by empowering underserved students (HBCU and AIHEC, for example) with experiential online science education and data-intensive research. At the heart of the programs are digital credentials, employment assistance, an AI mentor named “Pria”, and the Praxis LXP platform.
A unique story and design.
The Praxis AI mission statement:
Praxis AI has big, audacious plans to revolutionize learning and research, and the website design needed to embody that vision.
We designed a unique, visually stimulating website with a nod to the company’s roots in biology, science, and nature, and also innovation, education, and progress. Throughout the site, you’ll see colorful, visually interesting photography and design elements.
A secondary logo was designed for Praxis AI with its chosen mascot, the butterfly, which represents metamorphosis. The wings of the butterfly are made up of geometrical shapes and circles. Circles are used throughout the website design and are inspired by the Praxis butterfly.
We collaborated to create a “story” in the hero animation that visually communicates how each offering works together to accomplish the Praxis mission statement…”Transform Yourself. Change the World.” Our design approach prioritizes simplicity and accessibility, while incorporating creative design elements to make the website visually appealing. We strategically placed design elements, such as a changing text carousel, to make the website easy to navigate and understand.
Next, we incorporated the Lottie animation technique to create visually appealing animations that conveyed the desired messaging in a creative and interactive way. We selected this animation technique for its ability to be easily integrated into our design, while maintaining a lightweight performance that would not compromise loading speed. This helps engage the visitor immediately – a key requirement to combat dwindling attention spans. The animations are segmented into smaller chunks, ensuring that the textual content is accessible to site visitors and search engines while maintaining its visual appeal.
To help “connect the dots” on all five Praxis AI synergistic solutions, we employed a caterpillar metaphor – one segment for each solutions. This design strategy effectively presents all our solutions in a clear and concise way while maintaining overall simplicity and accessibility. Plus, there is the added bonus of the student transforming into a butterfly and helping change the world! This also spurred the creation of the “Praxis Butterfly” that is being used as both a theme and a secondary logo on the website.
Performance & Accessibility Features
Incorporating a high level of accessibility features throughout the website was a top priority for us, ensuring that it meets the requirements of the World Wide Web Consortium (W3C) and AA Accessibility compliance standards.
This is evident in the website’s standout feature, the Accessibility widget, which provides users with a suite of accessibility options, including visual, hearing, and motor options. This feature significantly enhances the user experience for people with disabilities, while also providing all visitors with the ability to customize the website to suit their needs.
Also important in terms of website performance was the website’s Google Lighthouse score in which we hit the “green light” in all four buckets: performance, accessibility, SEO, and best practice criteria. Site’s are “graded” based on four buckets of criteria and rated 0 – 100. The higher the score out of 100, the better.
We Rock DM is a digital marketing and website design firm known for its unmatched creativity and visual talents. From the get-go, they understood our mission and shared our passion for innovation. They took our unrealistic lofty expectations and transformed them into a groundbreaking digital experience that exceeded even our wildest dreams.
One of the most remarkable innovations that We Rock DM brought to the table was the pioneering of a new animation technology for our home page. This cutting-edge technology immerses our visitors in the world of Praxis AI as soon as they land on our website. It creates a dynamic and engaging environment that sparks curiosity and encourages exploration. But the innovations didn’t stop there. We Rock DM also ensured that our website was accessible to all, regardless of their physical abilities or the devices they used. They incorporated world-class security measures to protect our users’ data and privacy, demonstrating their commitment to our customers’ trust and well-being.
Perhaps most impressively, We Rock DM optimized our website’s performance metrics despite the multitude of animations and interactive features. This is no small feat – balancing layout, variety, visual interest, and load performance is notoriously challenging. Yet, they somehow managed to make every page look unique and captivating, without compromising on speed and responsiveness. As we collaborated with We Rock DM to bring our digital home to life, we discovered that the best part of working with them was their incredible team. Tricia and Daniel, the dynamic duo behind We Rock DM, are not only kind, generous, and talented but also a whole lot of fun! They made the often difficult and stressful process of website design, development, and content creation feel like a joyous adventure.
Throughout the project, their passion and dedication were evident in every aspect of the website – from the intricate details to the overall user experience. They were always eager to explore new ideas, push boundaries, and find innovative solutions to the challenges we faced. And now, as we unveil our fantastic new website to the world, we couldn’t be more thrilled and impressed with the result of our collaboration. Our new digital home is a powerful testament to the innovative spirit that drives both Praxis AI and We Rock DM. It reflects our shared commitment to making learning and research accessible, engaging, and, most importantly, fun! As we continue to grow and evolve, we will rely on We Rock DM for all our digital marketing and website needs. We know that, together, we will continue to push the boundaries of what’s possible and create incredible digital experiences that truly make a difference in the world.David James Clarke, IV – Chief Product Officer
Alex Feltus, Ph.D. – Chief Scientist Officer