Ulrika Smith Svenstedt | Swedish Biathlon Federation

In this episode, our guest Ulrika Smith Svenstedt, Strategic Communications Manager for the Swedish Biathlon Federation & Olympic Team, shares her enlightening perspective on using social media as a storytelling platform to build authentic relationships. Her experiences extend beyond athletes, embracing coaches, staff, volunteers, sponsors, and fans as part of the wider sports community.

Ulrika emphasizes that nothing is handed to us on a silver platter – success in sports, just like in any endeavor, requires hard work and dedication. She gives us a heartfelt glimpse into the Swedish Biathlon Federation, painting it as a large, inclusive family. Join your hosts, Daniel Bisett and Tricia Ulberg, as they explore these ideas and more, amplifying your understanding of the web and its potential. Tune in for this insightful conversation!